Strategic planning is crucial at this stage and there are tools available to help any business perform the analysis needed to succeed. Kudler Fine Foods is an upscale food store specializing in foods and services that appeal to a niche market; gourmet chefs and gourmet chefs in training. The firm had good initial success with its first two stores, but its third store is suffering with lower than expected sales. The firm wishes to continue expansion and increase profitable growth. Before moving forward the company’s owner, Kathy Kudler, needs to understand her company fully and have accurate knowledge about the firm’s internal and external environment.
The final goal is to increase revenue, attract more new customers, to regain its competitiveness in the market. Although Jade Asian Restaurant has received press accolades, their business has issues need to be addressed immediately. Jade Asian Restaurant had been a popular Chinese cuisine destination for the first couple years after its opening. In the past few years, the popularity has decreased due to its inefficiency in service and food quality. In order to reach its goal of regaining the competitiveness in the industry, a restaurant management system must be implemented.
A customer could prepare multiple dinners in the same time that it would take the customer to prepare one dinner at home, while eliminating having the clean one’s kitchen. Each of the cooking nights could comprise a different theme to reach a much larger market. Importance of Competitive Intelligence and Analysis Continually to improve Kudler’s marketing strategies and tactics, the organization must concentrate efforts on the competitive intelligence and analysis. To have success against the competition, an organization must be astute to the competitor. How can an organization attempt to be competitive within a market, if the organization is unaware of the competition?
The company is world-renowned for its golden arches, and a varied menu that includes the Big Mac, McNuggets, and other well-known food items. The restaurants are operated by the company or by independent owners under franchise agreement. The company’s main competitors (in order of sales) are Starbucks, Wendy’s and Burger King, (McDonald’s, 2012). McDonald’s continues to build its brand and stay competitive through the use of marketing research. Specifically, the company strives to identify and understand customer desires in a constantly changing environment so that it meets those needs better than the competition, (The Times 100 Business Case Studies,
A majority of shoppers and browsers surveyed were aware of the other channel: people who shop at the web site have mostly been to physical stores, and shoppers at outlets have visited the web site. Hence, there is a strong induction of customer loyalty between these two major
The subject matter of his employees was very significant to him; they should always learn and think new things in order to benefit the company and have the freedom to make decision all through the organization. Unlike Mr. Liu, autocratic, who had U.S.-based, with a reputation for non-sense professional management style. Shih was a delegator who would give participation to his employees on decision making. For example, Liu hand brought more of a professional (based on American-individualistic culture) model to Acer since it was believed that the company was “frugal and hard-working, but with little organizations structure or procedure-based administration”. ------------------------------------------------- All these kept on only during the first decade because by the time that Leonardo Liu joined the company, everything changed.
Unit 7 Assignment MT 140 Intro to Management Dalman feels he is spending way too much time trying to solve minor problems in the business and feels that these things should be left for the operational managers to solve. Self-managed teams are teams where workers are trained to do all or most of the jobs in the unit, they have no immediate supervisor, and they make decisions previously made by first-line supervisors (BATEMAN. (2013). M: Management [VitalSouce bookshelf version]). Self-managed teams offer a number of advantages that could be used at Sandwich Blitz; including stronger commitment, employee and customer satisfaction, improved quality, enhanced efficiency, and faster product and service development.
Scott Roberts ENGL 1010-021 27 January 2015 Is This Where the Deep Pockets Get Fried? David Zinczenko in “Don’t Blame the Eater” argues that the fast food industry is the cause for “portly” children and not the lack of “personal responsibility”. He advocates for the overweight children because he was one; citing that fast food chains like “Burger King” and “Pizza Hut” were a household staple because of the bargain price. Zinczenko wrote how he was lucky to change his life by joining the Navy Reserve and became involved with a health magazine, both of which helped to change his lifestyle. He demonstrates his case by showing the growing trend in childhood obesity and health related expenses as a way to show the implications for a lack of
Entrepreneurial Leadership Yashiqua Jenkins Prof. Victoria Figiel BUS508 –Contemporary Business Strayer University October 28, 2012 An idea is all it takes to ignite the process to start a business. To find a need of the people for a particular product or service and expand on it in order to make a profit is what many entrepreneurs do to start their company. A perfect example is the formation of Five Guys Burgers and Fries by the Murrell family. Their desire to focus on providing the consumer with quality burgers and fries have led them to be very successful in a short amount of time. This paper will determine how Five Guys’ philosophy sets it apart from other fast-food chains.
The thought-process of valuing cultural preferences is no new idea to McDonald’s leadership- before opening up several restaurants in Malaysia and Singapore several years ago, McDonald’s underwent rigorous inspections by Muslim clerics to ensure ritual cleanliness (i.e. absence of pork products), reflecting an important acclimation to cultural needs. For this research paper, I have chosen to focus on reasons behind McDonald’s particular successes in China, and how cultural awareness has promoted the company to be the most popular fast-food chain in the world. I believe that the success of McDonald’s in China is a direct result of their ability to understand key cultural values and incorporating them into their own personal mission when operating in this foreign area. McDonald’s Corporation: Background McDonald’s is an American-owned company based in Oak Brook, Illinois that was founded in 1940 by Richard and Maurice McDonald.