Gillette Indonesia Essay

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Assignment: Gillette Indonesia Gillette being world’s major manufacturer and marketer for the best brand of blades and razors, and other 9 day to day consumer products, sets its foot and commences it operations in Indonesia in 1971 with a market share of 48%. The Gillette Indonesian launch was a joint venture between Gillette themselves and a local company from Indonesia; which helped by setting up a complete automated operational plant near Jakarta; with 68 full time and 75 part time casual workers. The manufacturing of 75 products included a majority of 65 products to be related to shaving. Gillette being such a profound company throughout the globe managed and ran its worldwide operations by dividing the business into regional units. - The North Atlantic Group handled, managed and by merchandising Gillette’s shaving & personal care products to North America & Western Europe - The Stationary Products Group which is even a part of Diversified Group, manufactured and sold stationary products in North America & Western Europe. - The International Group produced and marketed all the 3 (shaving, personal care products and stationary) everywhere around the globe, but North America and Western Europe. The razors when then categorized into 3 main categories: - Double Edge Blades - Disposable Blades - System Blades From 1990 to 1995, Gillette saw a tremendous increase in sales, wherein sales happened to increase by 9% annually for the past 5 years, an increment in the net incomes by 17% and a major increase in earnings per share of 18%. With a production of 150 million blades and razors in the year 1995, 46 million of the total was exported which in turn generated a large sum of profits worth USD23 million in sales. Company’s positive and a zesty approach to spread worldwide but remain local enabled them to enjoy a significant

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