The Home Depot, Inc. Synapsis The Home Depot, Inc., with its subsidiaries, operates as a home improvement retailer. The company’s stores sell a range of building materials, home improvement products, and lawn and garden products to do-it-yourself (DIY), do-it-for-me (DIFM), and professional customers. It also offers installation services such as carpeting, flooring, cabinets, countertops, and water heaters. ( http://finance.yahoo.com/q?s=HD) The Home Depot is the world’s largest home improvement specialty retailer with stores in all 50 states, Puerto Rico, U.S. Virgin Islands, 10 Canadian provinces, Mexico, and China. ( https://corporate.homedepot.com/wps/portal/?)
The Leslie Fay Companies Paul Polishan graduated with an accounting degree in 1969 and joined the Leslie Fay Companies shortly thereafter. Paul quickly became friends with the founder’s son, John Pomerantz. The Leslie Fay Companies, founded by Fred Pomerantz, was based out of New York and manufactured women’s apparel. Fred hired Polishan himself because he saw many similar traits in the young graduate (Knapp, 2013, p. 71). John Pomerantz, Fred’s son, was appointed President of the Leslie Fay Companies in 1972 and assumed responsibility for the company’s day to day operations.
Executive summary Victoria’s Secret is a brand of a larger company called Limited Brands which employs 100, 000 people around the United States. They cover broad range of products such as women sleepwear, swimwear, clothing, shoes, underwear and cosmetics. They products can be found in over 1000 Victoria’s Secret with total size of over 5 million square feet stores across the United States (Limited Brands, 2007). In terms of variety, Victoria’s Secret offers a vast number of product lines like women lingerie, clothing, shoes, swimwear, and cosmetics. The brand developed various collections to meet diverse tastes and preferences ranging from provocative and sexy to more casual design.
GlaxoSmithKline (GSK) is the world’s second largest pharmaceutical, biologicals and healthcare company (as per 2004 figures). Its sales touched GBP 20 billion yielding a profit of GBP 6 billion approximately. It employs around 100,000 people worldwide, with over 40,000 in the sales and marketing teams. Primarily headquartered in London, with dual US headquarters in Philadelphia and Research Triangle Park. GSK’s prime activities include creation, discovery, development, manufacture, and marketing pharmaceutical and consumer health-related products the world over.
Grey Global Group operates branded independent business units in many communications disciplines including: advertising, direct marketing, public relations, public affairs, brand development, customer relationship management, sales promotion, interactive marketing. Grey Advertising started on August 1, 1917, when 18-year-old Larry Valenstein founded Grey Studios. Valenstein borrowed $100 from his mother and leased an office at 309
Although Hello line is sold in the same supermarkets, drugstores, and discount stores as Blue Tern, it is also sold in health food stores, in some gyms, and over the internet. Agnes Klondyke, a national sales manager for Blue Tern Mills, is realizing that she needs to have a major reorganization of the company’s sales force in order to sell both lines. Max Pugh, Blue Tern’s CEO, will support any changes recommended and he wants the plan on his desk in two weeks. Therefore, Agnes called Alan Knorr, West Coast regional manager for Blue Tern, and Penny Pugsley, director of sales for Hello, to a meeting to discuss ideas for the reorganization of sales force and transition. Allan Knorr, West Coast sales manager for Blue Tern Mills In my experience geographic organization has worked well in the past, because it is simple and tends to have lowest cost.
Haağen-Dazs Ice-cream——the Making of a Global Brand In 1989, Grand Met decided to launch Haagen-Dazs in Europe with the objective of building the biggest ice-cream brand in the world. Early sales increases in spite of a modest market budget were encouraging. In 1990, sales were $10million. And by September 1991, Haagen-Dazs’s sales were reported to have reached $30 million nearly all in Britain, France and Germany. By1992, its sales were reported to have more than tripled, to nearly $100 million, making Haagen–Dazs the market leader of premium ice-cream in Europe.
Employment had increased tenfold. Sales had grown from $1 billion in 1980, to $26 billion. The 21st century – one of the most successful retailers in the world Today, 8,576 stores and club locations in 15 countries employ more than 2.1 million associates, serving more than 176 million customers a year. Our history is a perfect example of how to manage growth without losing sight of your values. Our most basic value has always been, and always will be, customer service.
It then grew into one of the most successful and profitable companies in the world. Henry Ford was 40 years old when he founded the Ford Motor Company. They sold their first car shortly after starting up, about a month after incorporation. One of the most inventive things that the Ford Motor Company did was be the
Palmisano stepped down as CEO 31st December 2011, ending a near-decade-long reign. Looking back ten years Palmisano made several key strategic moves that have paid off greatly for IBM. In 2002 IBM bought Pricewaterhouse Coopers Consulting for $3.5 billion, and created a new global business unit called Business Consulting Services by combining IBM business services and PwCC. As a result, IBM Business Consulting Services becomes the world's largest consulting services organization, with operations in more than 160 countries [7]. In 2003 IBM sold its hard disk drive business to Hitachi.