Gender Stereotypes in the Media

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Gender stereotypes in the media Introduction; Gender stereotyping within the media is a colossal issue world wide, taking a toll on our society. In this composition I will present the negative effects on women and our individual identification throughout the extensively spread media, including news articles,commercials,popular culture and the effects that it has as a personal issue. Society greatly plays on gender roles to deem what is socially acceptable, however is this morally right?.Whilst reading this essay you may ask yourself ‘is gender stereotyping destructive towards our children?’ and if so ‘should I be doing something about this?’ Well after reading the portrayal so intensely pushed upon each of us daily I should hope this short piece of writing may help you understand more on the suffocation of our humanity. Before we go into the depths of medias portrayal towards body image, you may be wondering ‘what exactly is body image?’ Body image is a person's feelings of the aesthetics or sexual attractiveness of their own body, which may be forced onto them by others or social media. The phrase body image was first coined by the Austrian neurologist and psychoanalyst Paul Schilder in his book The Image and Appearance of the Human Body (published 1935).The female body image and what is should or could look like in marketing and advertising is a particularly controversial issue. Research taken place on the internet ( provides us with concrete evidence showing that after reading only 3 minutes of reading a magazine on fashion,48% of women wish they were the weight equal to a model. The devastating reality of this is that no one will ever look like the artificially induced image that is displayed on the front page of magazines such as ‘Grazia’,’ Life ,and even ’Vogue’. Jennifer Lau is a senior graphic designer

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