Freelancers Union- Case Study

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Freelancers Union led by Sara Horowitz is considering a new idea of entering into the health insurance market to provide its members with lower cost insurance premium than the member’s current premium. Now there are many perspectives they need to consider before making any decision. The core competency of the union was advocacy and benefits brokering. Launch of insurance company would be taking a step towards unknown. Also they need to consider whether they have enough bandwidth to launch a new company in terms of financial resource. Because they will need to hire new people to effectively operate and manage the new company and need to setup technology infrastructure. They also need to assess the perception of their members regarding this new venture because as an entrepreneurial organization they need to have the consent of their members before going ahead. On top of that, the new venture is risky as this would be something completely new to them and any failure may result in loosing reputation among members which in turn may cause the whole business to fail. As an organization, freelancers union always followed an entrepreneurial route. As a result of that, inside organization they always encouraged innovation and creativeness. They also encouraged having different voices heard across the platform. Taking risk to grow is a natural behavior of this kind of organization. They also had some feedback loop in place to hear the opinions of their members and staffs. For this venture though the staffs were thrilled, few members expressed their concerns. The advantage of opening an insurance company seemed quite obvious as there would be some considerable decrease in premiums. So members would pay less. This venture is also aligned to the core value of the organization i.e. ‘Mutualism’ as this cooperative model would foster the idea of being sustainable as a group and

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