In the 70’s ethics was not on the forefront of business executives minds, especially when making decisions that could deeply affect the company. This landmark case allows future generations to use a utilitarian analysis to decide whether Ford should have made a different choice. In 1971, Ford Motor Company produced a compact car to the public in record time and at record prices. The quick production time of the Ford Pinto was a result of Ford attempting to keep up with the competition. However, as a result, the Pinto did not undergo all necessary safety tests before it was released.
Since then, despite many cynics’ criticisms of his environmental friendly approaches, Bill Ford has led Ford Motor to more progresses in the field of flexible-fuel vehicles, alternative fuel vehicles, and dual-fuel vehicles. Bill Ford is also the man behind Ford Motor’s new restructuring plan, dubbed “The Way Forward”. This plan is a huge risk to the company, one that Bill Ford thought and planned long and hard, together with his team. It involves drastic measures, designed to reverse a $1.6 billion loss last year in its North
Colton Greene Mr. Bates – 6 English Literature 12 12 February 2014 Senior Research Paper – Final Draft How Henry Ford Affected the Lives of the American People Imagine if Henry Ford did not invent the moving assembly line back in 1913. In that time, cars would not have been affordable and people would not have been able to get around as easily. If he did not make the first moving assembly line, most things today would not be as mass produced. Henry Ford directly impacted the lives of the people of his time by making cars more affordable and, without knowing, impacted the lives of many generations to come because the assembly line made it easier and faster to make products. To understand the impact of an assembly line one must first know what an assembly line is.
Tesla faces a similar problem in regards to economy of scale if they were to invest in hybrid or gasoline vehicles. To produce a broader mix of cars, both EV and IC, requires a more flexible production system that typically has less economy of scale. If Tesla moves to producing gasoline or hybrid vehicles, this would challenge the production line due to unbalanced work, leading to a smaller amount of manufactured vehicles. Tesla would not reach the minimum efficient scale where the long run average production costs are as low as possible. At the time of this case, the MES for the IC engine industry was between
Mulally was faced with an overwhelmingly complex situation. As diverse global dynamics confronted the company and competitive pressures continued to build, he had the challenging task of improving Ford’s brand image and returning the company to profitability. In the face of our ever-changing global economy, Ford Motor Company continues to reinvent itself (Gelles). “By consolidating its operations, streamlining its production platforms, and utilizing CAD systems worldwide, Ford was able to meet the needs of a globally diverse marketplace. Clearly, the North American Free Trade Agreement (NAFTA) is but one element in Ford’s overall strategic plan to meet these global demands.
International Marketing Dr. Egan Case Study #9-1 Smart For-two Juan A. Florez Part I. Overview of the case The Automobile industry is under overwhelming pressure from government entities to minimize its adverse environmental impact of their products, but also from potential trends among environmental friendly consumers, and volatile prices at the pump in both Europe and the US. In 1998 Mercedez-Benz took on market adaptation and launch “The Smart For-two”; a joint venture between Daimler Chrysler and Swatch. This market adaptation strategy had its challenges and did not show signs of profitability for a long period of time. Nevertheless; Mercedes-Benzs spend a great amount of resources on the development of such vehicle in order to meet the needs and wants of the potential consumers and the ever changing market. Development The poor market performance of the Smart for-two could have been cause by a sum of different factors ; among them, analysis show that during the time of the launch of the Smart for-two the sport utility vehicle was one of the larges competitors in the market and consumers in the US where not ready to sacrifice size for the sake of saving money at the pump.
Corporate and Business Strategy: Team Case 2 Date: 3/8/2009 Re: Competitor Analysis: Wal-Mart Company and Dell After a thorough analysis focusing on key strategies of Wal-Mart and Dell, which are outlined in the following pages, our final conclusion is that many of their competitive advantages cannot be easily replicated. However, several of their successful strategies outlined below could be implemented to help make XYZ companies more profitable. Matching Dell Between 1994 and 1998, Dell Computer Corporation grew twice as fast as major competitors in the personal computer market. Dell achieved this feat by successfully implementing the “Direct Model,” a strategy relying on the direct delivery of customized PC’s at a relatively low price. Competitors quickly recognized Dell’s success; however, none were able to successfully restructure their operations to reach the profit levels that Dell achieved.
From the Suppliers to the Dealers, their goal was to create a system that reduced the barriers between them and created a customer demand driven system. The problem statement that they identified for Ford “Should Ford switch to a pull/virtual strategy regarding demand in the supply chain? And if so, how?” fit this issue that Ford was facing. The analysis of this problem was presented in-depth with five major issues. The first analyzed that there was no direct feedback from the customers.
Ford envisioned cars being an affordable item rather than a luxury in the near future by transforming the manufacturing process. The success of Ford Motor Company was because its’ strategy encompassed a new way of manufacturing called mass production, advancements in technology, the supply chain and most of all changes in lifestyle. Ford’s personal motto, “Help the Other Fellow”, affected his goals, work environment and the corporate strategy of the Ford Motor Company. Ford Today Today’s Ford embraces all of Henry Ford’s beliefs into its current corporate strategy. Ford is known for building the everyday man’s car focusing on reliability and quality.
As the United States is slowly coming out of recession, people are still looking for ways to protect their investments. DoorGuard would offer a fairly inexpensive way for a customer to prevent future damage expenses Threats There are no products like the DoorGuard currently available on the market. This causes incredible uncertainty for the customers’ interest in the product. Market The main market DoorGuard is targeted towards is people that recently purchased a new car whose value is over 15,000 dollars.