Food Cart Essay

874 Words4 Pages
Profitability of Franchising vs. Establishing Food Carts along Session Road, Baguio City I. Introduction The research paper intends to compare profitability between franchising and establishing food carts along Session Road of Baguio City, Philippines. This study would first define the terms profitability, franchise, establishments and food carts. Session Road will also be described. Profitability is measured with an “income statement”. An Income Statement is traditionally used to measure profitability of the business for the past accounting period. Whether you are recording profitability for the past period or projecting profitability for the coming period, measuring profitability is the most important measure of the success of the business. A business that is not profitable cannot survive. Conversely, a business that is highly profitable has the ability to reward its owners with a large return on their investment (Hofstrand, 2013). The profitability of the company is influenced by various factors. In the performance evaluation system of company, profitability is not only a core index, but also affects other aspects of performance evaluation. Companies engage in business activities, the most important goal is to maximize corporate profits and remain stable development. Profitability indicators are able to measure them. In addition, it is an important manifestation of managers’ operating performance and focused by all corporate stakeholders. Therefore, it is very important to analyze the corporate profitability (Lu Zhengfei, 1998). Franchise is an exclusive right or privilege granted by one party, franchisor, to another party, franchisee, for the latter to perform certain functions or use certain products or services, usually in a specified geographical area (Chan, 2013). Franchising is an arrangement where one party, the franchiser, grants another party,
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