Exploring Strategy Essay

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Case Study: Glastonbury, From Hippy Weekend to International Festival Students should read the case study (pages 16-19 of the core text) prior to the seminar and attend fully prepared (with notes and answers that you have developed) to discuss with others to the questions listed at the end of the case (copied below as well). Glastonbury Case Questions 1 Sticking to the 35-word limit suggested by Collis and Rukstad in Section 1.2.3. What strategy statement would you propose for the Glastonbury Festival? 2 Carry out a ‘three horizons’ analysis (Section 1.2.1) of the Glastonbury Festival, in terms of both existing activities and possible future ones. How might this analysis affect their future strategic direction? 3 Using the headings of environment, strategic capability and strategic purpose seen in Section 1.3.1, identify key positioning issues for the Glastonbury Festival and consider their relative importance 4 Following on from the previous question and making use of Section 1.3.2, what alternative strategies do you see for the Glastonbury Festival? 5 Converting good strategic thinking into action can be a challenge: examine how the Glastonbury Festival has achieved this by considering the elements seen in Section 1.3.3. Glastonbury is a very popular and often written about festival, students should therefore use other secondary sources to supplement reading for the seminar discussion. http://www.glastonburyfestivals.co.uk/ Tutor Note: I have added indicative answers into the presentation, after each question. Having read the case and though about how I would answers this, I think its way too much to ask all groups to complete all five questions. Tutors can of course run seminars as they see fit, however I thought it may be useful to ask all students to prepare all five questions; but on the day ask groups to focus on only two

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