Evaluate One or More Research Studies and/or Theories Related to Cross-Cultural Differences in Pro-Social Behavior.

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People who take risks in order to help others or society are seen as displaying pro social behavior. Pro social behavior can be defined as behavior that benefits another person or has positive social consequences (Staub 1978). There has been research that demonstrates that culture does play a role in someone's probability to help in a certain situation. Family structure and social identity theory seem to be the main influences of culture on differences in pro-social behavior, indicated by research in this field. There are strengths and limitations to this research however. The structure of families across different cultures seems to play a significant role in contrasting pro-social behavior. Whitting (1979) performed a study that shows considerably different levels of helping displayed amongst children aged 3-11 in 6 countries. Mexican, Kenyan and Filipino children scored high in terms of how helpful and caring they were, whilst American children scored quite low. These cross-cultural differences in pro-social behavior have been correlated with how involved a child is with family responsibilities. It was shown that pro-social behavior was less likely in countries where children finished school and weren’t assigned any responsibilities in terms of household chores. It appears that pro social behavior can be learned in certain environments that models this type of behavior and social norms that expects members of the group to help contribute to the greater good. The social identity theory states that we tend to provide more help to those whom we perceive to be closer/more similar to us (member of the in-group) compared to people who appear to be unlike us (member of an out-group). Levine et al conducted a study in the 1990’s. In this study of people in 36 different cities they assessed the helpfulness towards strangers. Independent field experiments were
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