Evaluate Alternative Methods of Correcting Market Failure Arising from Waste Disposal

750 Words3 Pages
Mergers are normally two or more firms combining together. This is done in order to achieve greater efficiencies of scale and productivity or to increase market share when together. There are different types of mergers. For example horizontal merger is when two companies are in the same industry. Horizontal mergers are businesses, which are quite close in the sense of the goods or services they make. Example of horizontal merger would be coca-cola and and pepsi. The aim of a horizontal merger is to gain more market share and become price setters rather than price takers. They can also reduce their costs when getting together. Another type of merger is vertical, its when companies which produce different goods but in the end are finished with a product using powers of both companies. For example if a car industry merges with steel industry to make metal parts of car and also merges with some leather company to produce interior parts. This is done in order for automobile company to get supply at a better price and have better control over how this supply is made, which makes the whole merger very efficient. Economies of scale occur when a large firm can reduce their costs due to bigger output. This will lead to lower prices as average costs went down. (econ of scale diagram) Economies of scale can occur to different reasons. For example technical, which is if one firm has low fixed costs, then mergers will have low average costs, which is good. Also they might have better interest rates when merged together. A vertical merger would normally benefit less from economies of scale, as it will not receive an advantage from technical economies of scale. On the other hand the horizontal one does. When firms grow but them selves it takes time in order to benefit from economies of scale, but as the companies merge, they become more powerful and can take full
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