Satellite Radio Case Study

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Case Study 1 Costco Wholesale Corporation: Mission, Business Model and Strategy Costco Wholesale Corportation (Costco) operates based on a cost-based advantage and also focuses on a market niche. A cost-based advantage involves achieving lower costs than competitors (Gamble & Thompson, 2009). Costco also focuses on the upscale customer, offering more luxurious items, such as diamonds. Costco utilizes many strategies to help achieve low costs that it can pass onto its customers. By minimizing handling of goods through the use of direct shipments form the manufacturer to the store, as well as the use of cross-docking techniques where items are shipped to a cross-dock and then distributed to stores, Costco is able to minimize handling time. This minimized handling enables Costco to cut costs due to less labor involved. Costco also buys items from retailers on the grey market at deeply discounted prices that it can pass onto its customers. Often times, because Costco has such a rapid inventory turnover, Costco is able to buy products and sell them before the invoice is due, often taking advantage of early payment discounts, and in essence, the vendor finances purchase, and Costco is able to pass those savings onto its customers. I think that Cosco’s biggest weakness is that they are not overly forward-looking. Their mission statement, “To continually provide members with quality goods and services as the lowest possible prices.” does not tell who Costco is or where Costco is going. Gamble and Thompson (2009) suggest that mission statements,. Costco has not really addressed their competition, Sam’s Club and BJ’s. They have planned on expanding their business domestically as well as internationally. Costco has also identified their furniture division as a big money-maker because it accounts for one third of their website sales and thus is

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