Ethos Analysis

301 Words2 Pages
Ethos : 1) Use identity strategy : jokes, code, trust, likability 2) Surprise or shock: defy expectations Sticky ideas: Simplicity Unexpected Concrete Credible Emotional Stories …SUCCES Its not about screwing people over, its about winning them over. Its not abour making money, its abput making connections Paradox: Regarding the presentation, I think that each group member will be participating equally on time and content matter. The following could be the structure: Group member 1) Describe in detail what all Seattle has to offer, like the Space Needle, the water front, ferries, etc.—2-3 lines for each Group member 2) What else is Seattle missing: only start description with Disney land, being specific in

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