Environmental Factors of Pepsi

1388 Words6 Pages
Pepsi Cola Environmental Factors Dallas Anderson MKT/421 June 17, 2013 Instructor: Raj Bose Pepsi Cola Environmental Factors Environmental factors affect domestic and global marketing on companies that operate in the United States or other countries. Environmental factors are demographics, cultural conflicts, social responsibility, laws, political, economic interdependence, infrastructures, and technology. Each factor can be assessed and with the proper research can be overcome and a dependable quality marketing strategy can be developed. This paper will show how the national icon Pepsi Cola adapts marketing strategies to accommodate for global operation. Demographic and Physical Infrastructures Demographics are extremely important to Pepsi Cola for market target, segmentation, and positioning purposes; the youth are the target market. Developing a marketing strategy that identifies the potential customer for the product or service; this can be achieved through demographic data collection, which includes gender, age, geographic areas, education levels, and even the shopping habits of consumers. Research like this is essential in both domestic and global marketing strategies. When gathering this information for expansion globally it is more difficult because of language barriers, cultural differences, and foreign laws that restrict some marketing researching practices. Collecting this information is essential to for every business to avoid costly mistakes in identifying and marketing products to an incompatible segment. The channel of distribution is impacted by a country’s infrastructure. The infrastructure is communications, facilities, technology, and transportation. The physical infrastructure must be evaluated for facilitating trade and marketing opportunities to ensure feasible

More about Environmental Factors of Pepsi

Open Document