This also aims to convince the consumer group that they are making the right decision in choosing to use a particular brand (No Author, 2012). Coca-Cola has done this through marketing this product to young adults and adults who are known to skip breakfast and sometimes lunch. This drink provides a healthy replacement when not able to have a meal. This product allows the adult to have something healthy versus something unhealthy such as chips, candy, or other types of junk food. This product is also aimed at the health conscious adult that does not want to eat unhealthy.
In the case of Honest Tea, their mission is to ensure that their customer gets a high quality organic tea, and their products do not contain high fructose corn syrup. As a manager liaison for Honest Tea, the mission is to communicate effectively to their business partners the importance of targeting certain customers that are interesting to buy healthy tea, that offer a variety of flavors, and want to promote a healthy living. The role of a liaison at the time of negotiating with Coca Cola Company is to ensure that their company maintained the integrity of their product, and not to upset their customers who are buying it, because is an organic tea. The change in a label can cause the loss of loyal customer that only buys the tea, because it is promoted as a healthy beverage. The liaison will provide information that helps the parties involved in the negotiation to understand the mission statement of the company, and the important of keeping the label in their product in order to not lose the target audience.
First, consider whether or not the data collected will pose legal ramifications for Kudler. Are we as an organization going to implement security controls to protect the consumer’s credit information, such as, credit card numbers, customer name and billing address? Are we going to utilize the purchase cycle data to analyze the habits of our consumers to market more products? Are we going to sell any of this information to marketing companies to help us to conduct ad campaigns for Kudler Fine Foods? Second, how do we deal with the ethical challenges that come with a Frequent Shopper Program, such as, Kickbacks?
When analyzing Jones Soda, internal and external environments would prove that the Company is proud of the soda that they produce and the quality of the soda and the unique flavors. Also, Jones Soda is proud of the total reputation that the Company has of their product and how employees are treated. But weakness can be found with the limit of where Jones Soda is sold and the different amount of flavors that are being sold. Marketing Objectives Jones Soda has set some marketing objectives which would make Jones Soda more noticeable, increase sales and introduce new interesting flavors. • more advertisement • healthier flavors • larger diet soda flavors • adding a juice product Marketing Strategies To add to advertising and flavors, Jones Soda will try to complete the following strategies: 1.
The intended goal is to find out ["find out" is a "phrasal verb," two words that together mean something different from their individual meanings--looking up each word in the dictionary would not produce the meaning, which could cause misinterpretation in an international business communication. Use other words, like "discover" or simply "found"] how changes in each category of the marketing mix affect sales. Kudler Fine Foods is consistently shopping the world for new fine food products to put on its shelves. For Kudler it is important to know which products will sell and which products aren’t [Contractions are inappropriate in academic writing--write it out] worth investing in. Marketing research will uncover for Kudler not only the products desired but [For parallel construction, "not only" must be followed by "but also" later in the sentence] the price consumers are willing to pay for each item.
The Clayton Anti Trust Act was needed to prevent price fixing. They wanted to make it illegal to manage stock from two businesses. They also wanted to exempt labor unions. The federal Trade Commission Act was created to make markets efficient. They needed to try to ensure smooth operation.
If Pepsi can do well in economic recession then it could do even better in economic booms but it must stay in touch with consumer tastes and trends. In the 1990’s to increase brand loyalty to Pepsi, they launched the Pepsi Stuff campaign. Consumers of Pepsi were awarded points through label packaging they could use the points to buy merchandise. In the mid 90’s consumers started to become more health conscious. In 1997, PepsiCo started to increase their revenues again by changing their product mix through acquisitions and divestitures.
Expansion and Merger Managerial Economics and Globalization ECO550 Expansion and Merger Explain why government regulation is needed, citing the major reasons for government. Government regulation is needed to better improve the way the market economy operates. I believe some of the major reasons for the government’s involvement in a market economy are enforcing rules and regulations and for market failure. One reason for government involvement in a market economy is to maintain and enforce rules and regulations. According to Dr. Edward Younkins, By legally requiring that people behave in certain ways not in their best interests in carrying out their professional tasks, regulation can distort firms' behavior and choices.
In order to respect the cultural and natural environment, Coca-Cola and PepsiCo would need to adapt to that particular society’s cultural and make it’s natural environment remain the same, in other words, make their ventures sustainable to the natural environment and the various cultures. A few pointers to help them show their commitments would be
If only people would realize that by going towards a holistic approach rather than the traditional method of taking medications, people would be much healthier in the long run. A Tufts University Health and Nutrition article recently espoused a new research review that “shows that boosting your potassium level can be just as important for healthy blood pressure – and may protect your heart in the bargain” (Boosting 8). The medical industry might have you believe otherwise. Oftentimes doctors and specialists will prescribe heart medicine or blood pressure medicines before ever even contemplating the much less intrusive, and equally as effective, holistic approach that might include eating bananas or avocados (both are chock full of potassium). The same article offered additional everyday common sense steps to take including; eschewing the salt-shaker and reducing salt intake from processed foods as “an obvious and responsible step” (Boosting 8).