Eng227 Week3 Essay

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This is an outline of the three-step writing process, which should apply to your analysis of a case study. Answer the case questions related to each step directly on this form. For the three-step process questions, you may use short phrases and sentences for your answers. Then add a page break, and write your response as directed in the case study and save the document as one file. Student name: I. Plan A. Analyze the Situation 1. What is your general purpose? * To waylay any outrage that the tagless label products are harmful. 2. What is your specific purpose? * Inform consumers that in rare cases, the product has been reported to cause skin irritation for some small children. 3. Exactly what do you want your audience to think, feel or believe after receiving your message? * That the reports about the issue are a miniscule percentile: 400 out of 100,000,000. Customer satisfaction is still of the highest concern. 4. Who is your primary audience? * Consumers that have purchased items from the 2007 product line; most likely parents of small children. 5. What is their background? * They are parents, but not much more is clear on the consumers’ backgrounds. 6. How are its members different from one another? * The best assumption of the audience’s difference from one another is the age of children that they may have, the number of children they may have, their ethnicity, income level, and age. 7. How are its members similar to one another? * They are all parents, have young children and bought from the same product line. 8. What are their reactions likely to be to your message? * I aim for the reaction to be one of respect that despite the unlikelihood of a reaction, the company still values its consumers enough to inform them.

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