Discuss the Social and Psychological Influences on Buyer Behavior.

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ALLAMA IQBAL OPEN UNIVERSITY ISLAMABAD (Department of Business Administration) ***** MARKETING THEORY & PRACTICE (561) CHECKLIST SEMESTER: SPRING 2012 This packet comprises following material:- 1. Text Book 2. Course Outline 3. Assignment No.1, 2 4. Assignment forms (two sets) If you find anything missing, in this packet, out of the above mentioned material, please contact at the address given below: Director, Admission & Mailing, Mailing Section, Block No. 28, Allama Iqbal Open University, H-8, Islamabad. Phone: 051-9057611-12 Beenish Ehsan Course Coordinator ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD (Department of Business Administration) WARNING 1. PLAGIARISM OR HIRING OF GHOST WRITER(S) FOR SOLVING THE ASSIGNMENT(S) WILL DEBAR THE STUDENT FROM AWARD OF DEGREE/CERTIFICATE, IF FOUND AT ANY STAGE. 2. SUBMITTING ASSIGNMENT(S) BORROWED OR STOLEN FROM OTHER(S) AS ONE’S OWN WILL BE PENALIZED AS DEFINED IN “AIOU PLAGIARISM POLICY”. Course: Marketing Theory & Practice (561) Semester: Spring 2012 Level: MBA Total Marks: 100 Instructions: To answer each question please pursues the following guidelines: ▪ Review the literature to develop your understanding about the topic. ▪ Find the practical examples from authentic sources ▪ Build up arguments to support your conclusion ▪ Use Internet and Library sources to enrich your answers ▪ To maintain your academic integrity and honesty please integrate source material. There are basically three ways to integrate source material into your writing. You may o Quote it. o Paraphrase it. o Summarize it. ASSIGNMENT No. 1 Q. 1 What is the importance of marketing today? Discuss the scope

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