Essentially all advertising as we now know it is emotionally manipulative, but whether this is harmful or not is highly questionable. For the sake of analysis, that advertising creates a market, new needs, and generally encourages consumerism will be assumed to be true. These facts on their own could be debated until the end of time, but to focus only on analyzing the ethics of manipulative advertising, some assumptions must be made. If this is true, then it is also true that advertising and production are necessary for prosperity. If advertising has a direct effect on consumerism and production, then advertising is essentially creating jobs and markets and helping people make a living.
He said that strong group feelings, increased self arousal and a sense of anonymity leads to reduced self awareness leading to Deindividuation. And finally, Prentice-Dunn and Rogers said that being in a large group makes people aggressive for two reasons, both linked to a loss of self identity. The two reasons are: Reduced public self awareness, the individual feels like they cant be identified. This allows the individual to act more aggressively as they feel they wont be caught. And Reduced private self awareness: the psychological arousal caused by the crowd and the strong feelings of group membership prevent the individuals from considering their own morals, ideas and making rational decisions.
A stereotype is a popular belief about specific types of individuals. The concepts of stereotype and prejudice are often confused with many other different meanings. Stereotypes are standardized and simplified conceptions of groups based on some prior assumptions. When stereotypes persist in the workplace, candidates for promotion may be overlooked, and work teams do not function properly. Stereotypes are not fact, they are just biased opinions people base on each other.
As a result, ads have desensitized American culture and established values, judgments, and opinions that were established formerly have disintegrated. In American society, advertisements fabricate reality, reveal a false presentation of values and beliefs, and diminish one’s process of personal discovery, thus generating a superficial society that challenges human progress. Advertisements are woven into the context of a consumer’s experience and often portray a conflicting message than what the ad is attempting to sell. Cigarette advertisements are especially glamorized and controversial. The cigarette brand American Spirit recently published an ad that falsely represents its product.
People are more influenced by other people than by their own ideas. If someone is wearing an outfit that they like, but is made fun of while wearing it, that person’s going to second guess themselves the next time they go to put it on. Because society as a whole cares about how they look and act, it makes it hard for the individual to be their self and generate their own thoughts. Media is the worst problem within the Marketplace. The media tries to tell society who they are suppose to be.
What is more, this causes not only materialism but also mammonism. OTHER COMMON DEMERITS: • It requires a lot of budget. • It can creates issues of under demand and under supply for the company and dislocates the demand and supply equilibrium for the company. • It can also distort the mission of the company and the image of the company in the market through wrong concept in advertisements. • Over advertisement of a company can create a fuss among the
2)Advertisers, who depict the consumer most of time based on clients requirements. Intense advertising may influence people's mind to the extent that they prefer only those product which are being advertised massively and equi potent product is overlooked. These techniques hamper the small and mid scale industries to a large extent. Though advertisement offers fake information, it plays an important role in passing information such as AIDS, contraception etc. and how to overcome them.
The word advertisement comes from the Latin “Adverto” which means to turn; advertisements are made to turn people or persuade people into buying a way of thinking, a product or a service. This is what advertising is meant for but with the money to be made there are often ulterior motives at work. This is when it is no longer harmless; the advertisers will stop at nothing to achieve their aims, they exploit people so that the product is remembered for all the wrong reasons. Is it acceptable that all the conniving tricks used actually work? The Benetton advertisements for example are disturbing; they provoke questions over morality yet anyone seeing the advertisements will remember the company’s name.
Current controversy regarding the role the media plays in today's world stems from biased propaganda and is retrogressive in essence. Here are the counter arguments to the basic problems identified with the increased exposure or of free media: 1. Stereotyping: It is argued that biased coverage of the media breeds one sided views which in turn leads to mis- or under-representation of certain other groups, leading to wrong image and perception formulation. The simple counter-argument is pluralism! The wide variety of information available, the different numbers of channels, various inter-community discussion forums ensure that no one is unrepresented.
Basically, these are played over and over again brainwashing the consumer to think they need something to be better off when in fact it is just a want that is totally unnecessary in their lives. While commercials make people see things that they will eventually think they need, it also plays another role in the spread of consumerism. These commercials advertise the days of major sales at department stores or the sales of certain products a company may