Critically Discuss Why and How Multinational Enterprises Should Ensure They Have in Place a Suitable Corporate Social Responsibility (Csr) Strategy. What Are the Barriers to Achieving a Sustainable Csr Programme?

4935 Words20 Pages
Sheffield business school | Global Business Strategy | Critically discuss why and how Multinational Enterprises should ensure they have in place a suitable Corporate Social Responsibility (CSR) strategy. What are the barriers to achieving a sustainable CSR programme? | | Ryan Sutton - 21009800 | MSc. Managing Global Business | Tutor: Tilahun MekonnenWord Count: 3,828 words (Excluding References and Figures) | Table of Contents Introduction 3 Why MNC's Need CSR? 4 Motives for CSR 5 Core Characteristics of CSR 6 Voluntary 7 Internalising or Managing Externalities 7 Multiple Stakeholder Orientation 8 Alignment of Social and Economic Responsibilities 8 Practices and Values 9 Beyond Philanthropy 9 Strategies Employed by Starbucks - An Example 9 How Starbucks Integrates Corporate Social Responsibility (CSR) 10 Environmental 10 Energy Conservation 11 Water 11 Climate 11 Social 11 Internal 11 Wage and Hour Rules: 11 Workplace Environment: 11 Workplace Health, Safety and Security: 12 External 12 Youth Action: 12 Starbucks Foundation: 12 Economic 12 Starbucks quality and Customer Protection: 13 Compliance with laws and regulations: 13 Fair competition: 13 Supplier: 13 Sales practices and advertising: 13 Barriers Facing CSR 13 Inertia 14 Confusion 15 Frustration 15 False Starts 16 Overcoming the Barriers and Conflicts 16 Conclusion 17 References 18 Introduction The process of globalisation in modern day business has created fears that multinational corporations might be chasing every ounce of potential profit by over using susceptible workforces and affecting the environment in a detrimental way just to name a few. These corporations have tried to overcome these apprehensions by developing a form of business responsibility in a source of code of conduct formally known as

More about Critically Discuss Why and How Multinational Enterprises Should Ensure They Have in Place a Suitable Corporate Social Responsibility (Csr) Strategy. What Are the Barriers to Achieving a Sustainable Csr Programme?

Open Document