Corwin Corp Essay

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EXECUTIVE SUMMARY This paper deals with the problems experienced at a company called Corwin Corporation during the initiation and execution of the failed Peters Company project. Corwin had built up an international reputation with their production of well-known, good quality rubber products. Corwin’s management is conservative and risk averse. A contributing factor to Corwin’s success was its preference for extending their markets rather than engaging in specialty manufacturing for outside companies. The company receives frequent requests to manufacture specialty products. It had a strict and competent management policy in place to evaluate such approaches resulting in a 90% no bid on specialty product inquiries. Corwin had a small Research and Development (R&D) section which monitored technology to enhance the existing catalogue. The Peters Company project was a complete failure and also cost Corwin its relationship with the customer. Ineffective leadership and low support from Management on a speciality project was identified as the probable trigger that instigated a series of problems at Corwin. During the analysis of the case the author identified several problem areas impacting the effectiveness and efficiency of the company. These problems range from a lack of leadership to people skills, communication and process issues. I analyse these problems under the following headers and also make some recommendations: 1. Structural problems 2. Behavioural problems 3. Operational problems If these problems are left unattended it could impede the present and future growth and eventually success of the company. Various detailed recommendations are made by the author to rectify the problems. Figure 1: The Basis of Organisational Performance and Improvement.Source: Steyn, P. & Van Dyk, P. Module M1: Project Management: Leading, Creating, Implementing and

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