Corporate Culture and Its Importance to Managers

2695 Words11 Pages
Corporate culture: Its importance for Managers in promoting Organizational effectiveness including its impact on an organizational competitive advantage Abstract An organization is influenced by two major environments viz. the external environment, which constitutes the major forces outside the organization which can influence the success or failure of the organization and the internal environment, which includes the interaction of the members of the organization, and its physical setting. The internal environment of the organization is also referred to as its organizational culture or corporate culture. A corporate culture that supports the goals of the organization impacts positively on the efficiency of the organization, however a corporate culture that interferes with the organizational goals can impact on its functioning in a negative manner. Managers of today need to have an understanding of these aspects of corporate culture as this knowledge can help them to gain a competitive advantage in their respective organizations Table of contents Abstract ii Table of contents iii Introduction 1 What is corporate culture? 2 Positive and negative influences of corporate culture 4 How an understanding of corporate culture can help managers gain a competitive advantage in their respective organizations 6 Conclusion 9 References 10 Introduction An organization is influenced by two major environments – the external environment and the internal or corporate environment. This paper is a brief examination of corporate culture. In particular it aims to clarify the meaning of the term corporate culture. Further, it goes on to elaborate the impacts of a positive and negative corporate culture with the aid of examples of major business organizations. Finally it addresses the need for managers to have an understanding

More about Corporate Culture and Its Importance to Managers

Open Document