Core & Distinctive Competencies of Walmart

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Core and distinctive competencies of Wal-Mart Wal-Mart is the largest public corporation according to the Forbes Global; it has been running chain of stores and warehouses nationally and internationally. Wal-Mart has been providing the thousands of brands under one roof at low cost compared to its competitors. A firm competing on a price/cost basis is able to provide consumers with an in-demand product at a price that is competitively lower than that offered by firms producing the same or similar good/service. In order to compete on a price basis, the firm must be able to produce the product at a lesser cost or be willing to accept a smaller profit margin. Firms with this competency are generally in a position to mass produce the product or service, thereby giving the firm economies of scale that drive the production cost per unit down considerably. Commodity items are mass-produced at such volume that they utilize a continuous process, thus deriving tremendous economies of scale and very low prices Consumers purchasing commodity-type products are usually not greatly aware of brand difference, and will buy strictly on the basis of price; e.g., as long as it is a major brand of gasoline and location is not a factor, consumers will opt for the lowest price. Wal-Mart is able to offer low prices by accepting a lower profit margin per unit sold. Their tremendous volume more than makes up for the lower profit margin. Core competency of Wal-Mart The company has a core competence involving its use of massive real-time information system to support its international logistics system. For example, it can see how individual products are performing country-wide, store-by-store at a glance. IT also supports Wal-Mart's efficient procurement. Another core competency of Walmart can be said to be “Groceries at a low cost”. Let’s examine this statement against

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