Consumer Goods Essay

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------------------------------------------------- Fast-moving consumer goods Fast Moving Consumer Goods (FMCG) – or Consumer Packaged Goods (CPG) – are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, and grocery items.[1][2] Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products can be substantial. Procter & Gamble and Unilever are the two biggest consumer goods company that operate across the globe. ------------------------------------------------- Scope The term FMCGs refers to those retail goods that are generally replaced or fully used up over a short period of days, weeks, or months, and within one year. This contrasts with durable goods or major appliances such as kitchen appliances, which are generally replaced over a period of several years. FMCG have a short shelf life, either as a result of high consumer demand or because the product deteriorates rapidly. Some FMCGs – such as meat, fruits and vegetables, dairy products and baked goods – are highly perishable. Other goods such as alcohol, toiletries, pre-packaged foods, soft drinks and cleaning products have high turnover rates.Biggest FMCG company across the globe is nike,puma etc The following are the main characteristics of FMCGs:[1] * From the consumers' perspective: * Frequent purchase * Low involvement (little or no effort to choose the item – products with strong brand loyalty are exceptions to this rule) * Low price * From the marketers' angle: * High volumes * Low contribution margins * Extensive distribution networks * High stock turnover ------------------------------------------------- Good (economics) From Wikipedia, the free encyclopedia Types of

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