Conformity - Social Psychology

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Conformity is a change in a person’s behaviour or belief on account of real or imagined group pressure. (Myers, 2002) There is a great deal of evidence from social psychology literature that suggests that people in the world are conformist, and do tend to obey with orders they know are immoral. Evidence over the years does suggest that this is in fact a fair portrayal of humanity. Normative influence is conformity due to the desire to gain acceptance and praise, and to avoid exclusion and punishment from those around us. (Crisp &Turner, 2010) Solomon Asch conducted an experiment in which he wanted to look at the power of normative influence. Asch had groups of seven people in a room who were told by Asch to make honest and simple decisions by asking to say which of the three lines match a standard line on the board in front of them. What is interesting about this study is that six of the seven individuals in the room were confederates and there was only one real subject. The real subject was placed sitting second last in the room. The confederates were told by the experimenter to give blatant wrong answers in judging which line on the left matched one of the three lines on the right. The experiment began when the subjects gave their judgements. For the first few trials, the confederates gave the right answer. The real subject felt calm and confident in his answer he gave as he genuinely agreed with the other people because it was the right answer. But something happened on the third/fourth trial. The real subject denied the evidence of his own eyes and yielded to group influence after they all choose an answer which was obviously incorrect. (Crisp &Turner, 2010) The real subject experienced uneasiness and conflict after hearing five people before him giving the wrong answer. (Myers, 2002) Asch experimented on a number of different people and found that through
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