Conformity and Social Influence

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Conformity and Social Influence ________________________________________ Abstract In the text we shall consider conformity and how it has influenced social affairs. The main area will be the cults where we shall consider how the members of the cult and their leaders show the concepts of conformity, obedience and social power. We will specifically look into the cult of The Heavens Gate. ________________________________________ Introduction Cults practices believes that those not in the cult doubt. Many people have been involved in cult practices over the years; some of whom are involved knowingly and others unknowingly. The members are obliged to conform to the common practices of the group and usually obey those in power and follow what they are told to do without questioning. We shall consider some of the characteristics of the cultures that conform. The leaders of cults sometimes are very powerful individuals whose social standing is very high. ________________________________________ Thesis statement Cult members and leaders show conformity, obedience and social influence Conformity and obedience are both types of social influence whereby conformity entails a person changing its attitudes or behavior due mounting pressure from other individuals; and command is whereby one follows strictly the command of those in power. Conforming can be automatic, from information obtained from observing others or one can just conform just by been concerned about the consequences of what they do socially. (Kenrick, 2002) ________________________________________ The Heaven’s gate cult required its members to conform to some of the rules before they could join the group. For instance one had to be insensitive about his or her humanness. This included their sexuality. They had to renounce drugs and relationship with their families. For example one of its

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