Celebrity Endorsements Essay

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Name: Institution: Professor: Course: Date: Celebrity Endorsements There is no doubt that celebrity endorsements has been established as one of the most popular and effective means of advertising in the contemporary societies. It has become a very prevalent trend and a sure way of product brand building and marketing. Some celebrities endorse most products regardless of their potential effects to the customers. While celebrities understand the potential effects of product marketing, most of them care about the welfare of the society when selecting endorsements and some do not. Celebrities endorse products for monetary reasons; therefore, they care about their welfare and not that of the society. Indeed, products endorsements are one of the ways used by celebrities to make money. Therefore, most celebrities concentrate of the potential monetary gains from endorsing products and they have very little time considering the welfare of the customers who will use the products. Further, some celebrities push consumers to purchase products that can cause harm or will not work and this is evident is cases where celebrity endorsements override expert opinion. In such cases, they disregard the welfare of the customers. Celebrity endorsements have been used to advertise some products such as alcoholic drinks and cigarettes that have negative effects on customers. In such instances the celebrities do not consider the welfare of the society because medical experts have established that cigarettes and alcohol have serious medical effects on consumers. In conclusion, celebrity endorsement is a very effective adverting strategy that is widely used by most organizations in the contemporary society. Most celebrity endorsements care about the welfare of the society but they can be very unethical especially when there is lack of honesty about the

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