Cat and Komatsu

1031 Words5 Pages
Product Development: CAT: 1. Substantial R&D Expenditure – 363$ million in 1981 2. Research was directed towards product development, Product improvement and applied research 3. CAT’s product development strategy: Unless product is really capital intensive, benefits from high technology and is marketable through their current distribution system the product won’t fit CATs product development strategy. 4. CAT was never first in the market with any product but followed up with the most trouble free product in the market. 5. CAT’s Objective: Building sophisticated, durable, reliable products and providing good support. 6. It had 120 different machines serving 120 different market segments. KOMATSU: In order to develop the quality of its offerings Komatsu launched a quality upgrading program in its factories –TQC 1. They also launched the following projects for product development,  Project A: To upgrade the quality of small and medium sized bulldozers.  Project B: To upgrade the quality and reliability of its large bulldozer models and bring them up to world standards and then work on cost reductions.  V-10 campaign: a. Phase 1: To cut cost by 10% while maintaining or improving product quality b. Phase 2: To reduce the number of parts by over 20%. c. Phase 3: Aimed at value engineering , specifically focussing on redesigning the product to gain economies of material. 2. Technical development: Application of electronic technology to all types of machinery. 3. EPOCHS: (Efficient production oriented choice specifications) 4. To allow the company to respond to the diverse market needs without compromising its cost position 5. EPOCHS led to the development of standardised core module for major products and the required number of parts to create market determined variety of finished models. 6. KOMATSU was committed to R&D with 4 separate research labs

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