Case Study Between Jcpenny's Company and Kohl's Company

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Cross Case Analysis of: J.C.Penney and Kohl’s In this cross case analysis I have put J.C.Penney (JCP) against Kohl’s. These two companies are based in the same retail industry and carry not the same brands but the same kind of merchandise for the local consumer. JCP has been open about 60 years longer than Kohl’s but they both try to stay within the same mission statement they have had throughout the existence of both companies. And that is to treat every customer the way they want to be treated, fair and square. Both these companies have gone through the ups and downs like everyone with the way the world turns and have done wild and crazy changes in their history but the one thing they have not done a lot of is change the CEO of the company. Yes there have been bumps in the road for one more than the other but for the most part they have tried not to rock the boat, or reinvent the wheel they just tried to grow and change with the consumer and its wants and needs at that moment. The assets for both stores even with the bumps is not great but it’s holding its own, I have presented a copy of each to give an example of where they are in this case analysis against each other. It will show the assets of both companies from the last two years. In this you can see how things can change for one when to many changes happen within one year to the next, people get scared and CEO’s who are not from the retail world can change the climate of one store almost overnight. 1 JCP (In millions, except per share data) 2012 2011 Assets Current assets: Cash in banks and in transit $ 121 $ 175 Cash short-term investments 809 1,332 Cash and cash equivalents 930 1,507 Merchandise inventory 2,341 2,916 Income tax receivable 57 168 Deferred taxes 106 245 Prepaid expenses and
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