Business Analysis of Pennys

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• Primark is a fashion retail company under the chairmanship of Arthur Ryan. It is headquartered in the city of Dublin, Ireland under the brand name • Primark is a subsidiary (i.e. partly controlled) of Associated British Foods plc, a British multinational food processing and retailing company headquartered in London, United Kingdom • currently employs 36,000 people • Products include Women’s wear, men’s wear, children’s wear, footwear, accessories, lingerie and home ware. • Primark fashion retail has been described as the second largest revenue generator for A.B.F with £3.5 billion pounds in profit. History • Penneys first opened in Mary Street, Dublin in 1969.After which four were added to the chain within one year. • By 1973 the number of stores in Ireland had reached eighteen and Primark expanded its business into Great Britain, the result of which was four stores in all within Great Britain at the time. Expansion and Acquisition . • In 1984, Primark acquired (purchased) five Woolworth stores and within 1984-1994 added thirteen more stores in the U.K and twelve in Ireland. • In 1995, Primark acquired the BHS discount chain, thus adding sixteen more stores to its UK businesses. • In 1999, it acquired eleven more stores from Co-op including what used to be known as the reading property. • In 2000, C&A left the UK and they acquired eleven of its stores • 2004-2005, fourteen new stores were opened, six of which were acquired from Allders when it closed down. • In 2005,they acquired forty-one stores, from A.B.F plc who had acquired one hundred and twenty stores earlier from Littlewoods (forty-one of which were transferred to Primark). • Further Expansion to other parts of Europe such as Spain, Portugal, Germany Austria ,Belgium totals the number of Pennys stores to 250 stores within Europe Ireland inclusive VISION • Look good,

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