External communications are there to promote sales and publicity, announce events, announce new products or services and create both positive and negative brand recognition. External communications are aimed at customers, suppliers and other external stakeholders whereas internal communications are aimed at employees and other internal stakeholders. This would be an example of corporate communications as is it is a way of promoting a product as it is offering you something for free if you purchase a specific product from Marks and Spencer. This is a quite successful method of product promotion as a lot of people would see that buy purchasing that product
‘Prospects’ are drawn into in to making a sale because of the transactional marketing techniques the business uses. One example of these for Tesco’s would be some of the offers they frequently offer, such as buy one get one free, or there would be some products that would have a price drop which would also attract buyers. The second step in the ladder of customer loyalty is ‘Customer’. This is a person who has been a customer to your business once, but they wouldn’t necessarily recommend your product or service. There is quite a bit of relationship marketing done at this point, and what the business would like to do next is make the ‘Customers’ into ‘Client’ ( next stage of the loyalty ladder) by offering loyalty cards etc.
This is a more apropos take on the concept of integrated marketing communication. Integrated Marketing Communication (IMC) is more than just putting pieces together; it is for lack of better terms a ‘movement ‘and focus within the company. Integrated Marketing Communication (IMC) is important to the success of any business. Through ICM, businesses’ respond to feedback from their customers. Feedback is gotten from surveys, sophisticated tracking of purchases and other ways of determining customer satisfaction.
Business Communication Task 1 P1 In this task I have been asked to select a large organisation, in which I have selected Tata Group and have been asked to explain/evaluate the several types of information used, the sources they get the data from and also why it’s suitable to the business’ strategic choices. Verbal information Verbal information is the information between individuals by using speech/ oral communication. The distribution of information amongst individuals by the use dialogue. The use of verbal communication is using sounds and words to express yourself. Tata Group’s use verbal communication through their staff, by helping the customers find what they want to buy, also verbal communication allows staff to communicate with each other making sure they resolve any problems in the store.
Sales are a key part of marketing, in media manipulation terms it is a way of matching producers and consumers. The first example how we can fall prey to the media hype through advertising is that average consumer can afford to
As the retailers incur virtually no costs by changing suppliers it is easy for them to play them against each other to get better terms. This negative effect is heightened by high supplier volume. As discount retailers account for a large percentage of their revenue, suppliers don’t have strong negotiating power. Power of Buyers – Low-Medium Purchases are not a large part of total income which
Companies that develop effective marketing strategies achieve high sales volumes at the desired profit margins. A key marketing strategy is the segmentation of the market into parts that the company can analyze. Since customers have different characteristics and various needs, it makes sense to group similar customers together. These groups have common characteristics and needs. The rationale behind implementing such a marketing strategy is that the company can better satisfy the needs of segments of similar customers.
“I do have the skills to be a sales person” Trey Weston EN101 “I do have the skills to be a sales person” To be a sales person, is not for everybody. A sales person must have people skills; they must also have closing skills and product knowledge. A sales person can sell anything from cars, furniture, reality and etc. People skills are described as understanding ourselves and moderating our responses, talking effectively and empathizing accurately, as well as building relationships of trust, respect and productive interactions. In order to sell to someone a item you need to understand their needs and wants.
Business Communication Task 1 P1 In this task I have been asked to select a large organisation, in which I have selected Tata Group and have been asked to explain/evaluate the several types of information used, the sources they get the data from and also why it’s suitable to the business’ strategic choices. Verbal information Verbal information is the information between individuals by using speech/ oral communication. The distribution of information amongst individuals by the use dialogue. The use of verbal communication is using sounds and words to express yourself. Tata Group’s use verbal communication through their staff, by helping the customers find what they want to buy, also verbal communication allows staff to communicate with each other making sure they resolve any problems in the store.
The threat of new entrants, or any entrant that is going to push for competition is weak. It takes a lot of investment to get a powerful, well known retailer in to business. Unless there were a merger of two companies there is not much threat of any new competition. It was hard to really decide of the substitute product. I believe there is a strong threat due to how easy it is for a consumer to switch where they shop.