Ben And Jerry

864 Words4 Pages
Ben & Jerry’s Take Over Mission Ben and Jerry’s have three dimensions to their mission. The first referrers to their product: “To make, distribute, and sell the finest quality all-natural ice cream and related products in a wide variety of innovative flavors, made from Vermont dairy products. “ Second refers to the Economic: “To operate the wide variety of innovative flavors made from Vermont dairy products.” Lastly the Social view “ To operate the company in a way that actively recognizes the central role that business plays in the structure of society by initiating innovative ways to improve the quality of life of the broad community- local , national, and international.” Ben & Jerry’s fulfilled its mission statement through generous donation of its corporate resources such as donating 7.5% of its pretax earnings to various social foundations and community-action groups, having an all-day free ice cream appreciation day to customers and encouraged to have multiple servings, as well as using their staff to volunteer for events, social value marketing, initiated its first public equity financing to the residents of Vermont before offering on the NASDAQ. Should Henry Morgan defend the agenda of the current management team or support one of the acquisition offers? 1. What decision does Morgan face? 2. How did Ben & Jerry’s become a takeover target? Hasn’t Ben & Jerry’s been successful in fulfilling its mission statement? Would you support a takeover? 3. What evidence is there that investors are dissatisfied? 4. Who ultimately controls the assets of Ben & Jerry’s? In general, how are assets allocated in a free-market system? 5. What is the impact of the asset-control devices used by management and the state of Vermont? Do you support the use of such control restrictions? 6. Could Ben & Jerry’s get straight A’s? 7.

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