Therefore, companies employ various strategies to advertise and sell their products or services. Companies try to promote and sell their products to customers that they have identified in a target market. They implement marketing strategies to help accomplish the goal of profitable sales. Hence, marketing strategies are vital to the success of the company and the marketing strategy that a successful company employs will seek to overcome shortcomings and increase the company’s revenue. Lane Bryant is one such retail store that has developed marketing strategies that has made them one the most profitable retail stores for women who are larger in size.
This way they will be able to gather all the money they need in order to expand the company. By expanding the company they will be able to have the opportunity to reach out for more potential customers. Leading the company to an economic success, Kudler as well could consider the possibility of acquiring another organization in the same industry. The opportunities the company will face taking this decision might as well increase their monetary income in a good way. Having at their side another company advertising and selling their products will provide the opportunity to expand their market.
The consumers will benefit by obtaining the quality goods Kudler provides as well as customized promotions based on personal shopping patterns. Tracking the shopping patterns of the customers will help develop a marketing strategy for Kudler. This strategy will allow Kudler to offer certain products at times when an increase in demand has been determined by shopping trends. Kudler will also benefit from this program with an increase in revenue and a more stream lined business process. This program will keep track of individual customers purchasing behaviors, which will allow Kudler to know how much of a certain product to stock.
These ideas need to improve to increase consumer satisfaction. Kudler addresses the product section of the marketing plan to increase sales. For example, Kudler plans to use a frequent purchasing program to notice which items sell most frequently. Kudler will also bring in useful information if the company later contacts the consumers who purchase these items to see if the product is satisfactory or what improvements need to occur to make the product more useful. Kudler may also discover what selections of items consumers want to see on the shelves through the use of this information.
Much of the success of the company is attributed to its employees. But like many other companies, Kudler Fine Foods are looking for new ways to improve as well as grow. There latest strategy for growth is to tap into the global market. Kudler Fine Food officials expect this expansion to improve investor confidence,
If Carphone warehouse is planning to open new stores, then they have to also recruit new employees who will be looking after those stores, similarly if Ealing PCT decides on opening wards and surgeries then they have to recruit new people who have the knowledge of using new technological wards. More stores means more money will be coming in, which means more profits and Carphone warehouse main aim is to make higher profit which means and this profit will help them to open new store or in expanding. Similarly Ealing PCT aim is to provide excellent service to the people who are staying in Ealing brought and by opening new wards and recruiting new staff they are meeting their aims, as a result in growth both businesses achieves their
For Promotions, the sales and marketing department need to work together, since a good promotion of a new or existing product will bring more revenues to Kudler Fine Foods. Sales department has to come up with a group of strategic objectives that will help target the financial goals of the company as well as sales. By doing a good marketing program towards the cooking class parties that the company holds, that will bring more customers that will purchase the same products use in the party and will look around to other options that the store gives them. Now with Place Kathy already tested the waters by opening two other stores in 2000 and in 2003, and even though is a good idea for her to keep expanding, is also important and healthy for the company that she improve the actual stores like is mentioned, that way the company is better known and eventually the same customers in other regions will request the opening of a new store in their area that they will
In conclusion, Kudler Fine Foods needs an effective management team to operate successfully at their best ability by allowing them to implement their knowledge and skills to improve productivity around the business. Improving the website will definately allow the business to improve service therefore will atract more clients to increase revenue. Fixing this issue will improve many other areas of the business and become a better
This is so any extra funds that are accumulated can go towards a new marketing strategy so that customers may be rewarded for being loyal to Kudler Fine Foods. A second action plan that may be needed to increase revenue is to increase the efficiency program. Here is where Yvonne Reynolds along with the inventory manger will have to find out how to decrease the amount of food that is being kept therefore; the company can save funds to create better and improved marketing strategies Lateral Collaboration and Vertical Collaboration Kudler’s management team has worked to develop a plan for transforming the stores and its employees to align with the mission and vision statements. The purpose of this strategic direction is to clearly state the major areas of focus for the organization. In order to achieve its objectives it is of utmost importance that Kudler have reliable lateral and vertical collaboration.
Week 5 - Service Request SR-kf-013 – Final Draft BSA/375 - Fundamentals of Business Systems May 14, 2014 Carlos Perales, MSCIS Scope and Goals Kudler Fine Foods proposed that they would like to implement a frequent shopper program for their customers to increase loyalty and to give the incentive to increase revenue. Customers will be awarded loyalty points for all their major purchases and specific goods so that they can redeem these loyalty points for high value incentives. The overall goal is to keep customers in the store longer in order to increase sales and with that Kudler Fine Foods would like to increase the frequency that customers shop at their store. Kudler Fine Foods plans to set the program up so that customers can