Arvind Mill Brand Essay

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Arvind Mills About ELLE: ELLE Fashionwear is a French fashion brand launched in India by Arvind Lifestyle Brands Ltd. that retails women's clothing, shoes and bags. It is owned by the French Lagardére Group that is the parent company of the world's largest selling fashion magazine – ELLE From Chic Day Dresses to the proverbial Little Black Dress, from smart denim casuals to sassy jumpsuits, ELLE fashionwear is poised to make runway fashion accessible to the coming of age new Indian women. The ELLE products epitomise the brand values of French, Feminine, Chic and Sexy. Case Objective Evaluate the current positioning of ELLE in India vis a vis other competitiors and present a competitive strength mapping of ELLE. The final presentation should include * Customer perception of ELLE in India vis a vis competition * Comparitive evaluation of ELLE in terms of * Merchandize offering * Price positioning * Fashion styling * Offers & Promotions etc vis a vis competition and identify areas of strength and areas of improvement. ELLE Presence ELLE operates a chain of 17 ELLE Fashion Boutiques across India. You are invited to visit ELLE boutiques in Bangalore are at Forum Mall, Orion Mall, and Indira Nagar, as well as ELLE section at Lifestyle Richmond Road, Central MG Road to study and understand ELLE. About Debenhams Debenhams is a leading international department store group with a total of 169 stores in the UK, Republic of Ireland and Denmark. In addition, it has 66 international franchise stores in 25 countries around the world. Debenhams offers a wide range of products across Womenswear, Childrenswear, Menswear, Lingerie, Accessories, Health and beauty, Homeware & Gifts across a unique combination of own brands, international brands and concessions. Own brands comprise own label brands - such as Red Herring,

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