Despite the high coffee prices, coffee consumers still take their coffee, with America recording a $ 45 billion consumption worth of coffee yearly. This comes from established coffee shops such as Starbucks (SBUX) as well as grocery stores, supermarkets and food service locations like colleges, offices and restaurants. Despite being price sensitive, members of generation Y are massive coffee consumers. This increases competition in coffee markets among retail brands such as Dunkin Donut, Starbucks, and Peets. The global leading coffee companies include Starbucks (SBUX), Smucker’s (SJM), Kraft (KFT), Green Mountain (GMCR), Sara Lee (SLE), Nestle ( NSRGY.PK).
These are what I am looking for in a good essay: GOOD TITLE great hook (rhetorical questions, quote, story, simile, metaphor, allusion, imagery) What is the best drink you have ever tasted? Have you ever drank a concoction so utterly delicious? Imagine a tasty mix of the world’s best coffee with vanilla cream. Of course, the picture would not be complete without whipped cream on top. I am talking about Starbucks Frappaccino.
MG410 CONSUMER BEHAVIOUR SEMESTER 2, 2012 ASSIGNMENT ONE CASE STUDY STARBUCKS 2006 – MARKETING STRATEGY IN ACTION Table of Content Page # Introduction 3 SWOT Analysis 4 Answers 5 Conclusion 8 Bibliography 9 Starbucks Corporation is one of the most growing and influential companies in the world. It is renowned for its high quality roasted coffee beans and providing a new culture of coffee to the coffee lovers out there. It began in the year 1971 in Seattle, United States of America, with a mission stating as “To inspire and nurture the human spirit- one person, one cup and one neighborhood at a time”. The analysis is spread over the main areas concerning the history of Starbucks illustrated in the chart line below, secondly a discussion of the SWOT analysis of Starbucks Corporation, thirdly discussion of the answers to the questions in the case with the analysis from the SWOT discussion followed by a conclusion. To begin with, find below the history chart line of Starbucks which represents the important incidents that had happened in the past and pointing to the future.
Starbucks 1. The factors that made Starbucks so successful in North America: • The location selected for the Starbucks cafe’s was strategically implemented for ready access to consumers and also right in the strategic location where densely populated areas. • Starbucks cafes started in many crowed unified areas such as grocery stores, airports, united airline flights, barnes and noble bookstores where costumer can relax and spend a piece of pleasant time. • Starbucks’ success attainable and reliable on the environment and the method how they positioned Starbucks cafes; the Starbucks cafes is a comfortable center to have a good time. • Compare to international market, North American consume coffee out of home averagely higher than most of the countries.
TABLE OF CONTENTS: Executive Summary............................................................................................................. 3 Introduction.......................................................................................................................... 4 Body..................................................................................................................................... 5 Strategic Goals.........................................................................................................5 Business Strategies...................................................................................................6 Functional Strategies…………................................................................................8 Risk Management and Responses......................................................... .................10 Role of Board of Directors……………………………………….………………..12 Conclusion.........................................................................................................................13 Appendices........................................................................................................................14 Bibliography................................................................................................................. .....15 EXECUTIVE SUMMARY This report provides a broad discussion on Starbucks’ strategic goals, business strategies, and functional strategies. Using Michael Porter’s strategic analysis framework, several analyses and examples were done to understand how Starbucks gain its customer loyalty and brand. Risk management and its respective responses are also discussed how Starbucks’ “unconventional” approach has been successful. INTRODUCTION According to Statistics Canada, coffee consumption is ranked second
The Macro-Environmental Forces Facing Starbucks Coffee Company Table of Contents 1.0) Overview of the Company............................................................................1 2.0) Macro-Environmental Forces.....................................................................2 2.1) Demographic Environment..............................................................................2 2.2) Economic Environment....................................................................................3 2.3) Natural Environment.......................................................................................4 2.3.1) Recycling.........................................................................................5 2.3.2) Energy Conservation.........................................................................5 2.3.3) Water Conservation..........................................................................6 2.4) Technological Environment..............................................................................6 2.5) Political and Social Environment......................................................................8 2.6) Cultural Environment......................................................................................9 3.0) Analysis and Conclusions.............................................................................10 4.0) References.......................................................................................................12 1.0) Overview of the Company Starbucks is one of the most well known and loved coffee franchise in the world. It is the largest coffee house company in the world today controlling the market with 19,972 stores spread across 60 countries (Loxcel Starbucks Map, 2012). These stores are in locations all over the globe from the dominant economic regions like China & the USA, to more
P1 Describe the type of business, purpose and ownership of two contrasting businesses Short introduction history of Costa Coffee the company Costa Coffee is a really big company which is a public and a mutational company British worldwide coffee house which is a public place where you are severe a variety of cakes, sandwiches, Tee & Coffees it is more than just a quality coffee it is quality coffee these coffees are available in the costa express bars which they use fresh milk and costa Italian beans so if you like to eat drink where it’s nice and covetable and like latte, cappuccino or hot chocolate, you should know go to the freshest and luxuries taste with just like it should be tastiest place. It provides also other refreshments and that sometimes provides like informal entertainment like newspaper of the day and there are lots of sofas seats to seat on and have chat with your friend or family its costa its quality come in any time when you want it is worldwide in countries like England it is located in A branch of Costa Coffee in Northallerton, North Yorkshire,United Kingdom not just in Europe it also in Asia like the A branch of Costa Coffee in Karachi, Pakistan it worldwide comman post in Dunstable, UK and also thoroughly it’s owned by the assistant of Whitbread PLC. It is the alternative double biggest coffeehouse continuity the world behind the Starbucks and the highest company in the UK. Costa Coffee was founded in London in 1971 by the Italian brothers Sergio and Bruno Costa, as a wholesale operation supplying roasted coffee to caterers and specialist Italian coffee shops. It was acquired by Whitbread in 1995, since when it has grown to over 1,700 stores across 35 countries.
These days, coffee could mean: iced, frozen, hot, latte, caramel, mocha, even pumpkin. Coffee is made in every flavor you could imagine. Not to mention the toppings. Whipped cream is very popular. Also, so are fudge and caramel.
To examine how the political risks would impact a company, this paper would discuss Starbucks Corporation (“Starbucks”) as an example, as well as the ways that Starbucks can evaluate these risks before entering a new market. Company Background The Starbucks story began in 1971. Back then Starbucks were a roaster and retailer of whole bean and ground coffee, tea and spices with a single store in Seattle’s Pike Place Market. Today, Starbucks is a big multinational coffee and coffeehouse chain / outlet company which is privileged to connect with millions of customers every day with exceptional products and more than 17,000 retail stores in over 55 countries (Starbucks Corporation, 2011). Starbucks purchases and roasts high-quality whole bean coffees and sells them, along with fresh, rich-brewed coffees, Italian-style espresso beverages, cold blended beverages, a variety of complementary food items, a selection of premium teas, and beverage-related accessories and equipment, primarily through company-operated retail stores.
All of this information provides potential investors with information about Starbucks’ performance. My individual report will conclude with the recommendations that might have an impact on improving and increasing Starbucks’ productivity and revenue. 2. History And Nature of the Company The Starbucks Company opened its first store doors in Seattle’s Pike Place Market in 1971. For more than forty years this company grew to have about 18,000 stores in 60