Adapt or Die: Change as a Critical Obstacle to Business Survival

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ADAPT OR DIE: CHANGE AS A CRITICAL OBSTACLE TO BUSINESS SURVIVAL 1 Adapt or Die: Change as a Critical Obstacle to Business Survival Turnitin.com Originality Score – 18% ADAPT OR DIE: CHANGE AS A CRITICAL OBSTACLE TO BUSINESS SURVIVAL Adapt or Die: Change as a Critical Obstacle to Business Survival 2 While delivering an inspirational speech about his own achievements, Steve Jobs offered a personal thought about the relationship between change and success during his 2005 Stanford Commencement speech: For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something (“Steve Jobs,” 2011). In an epoch marked by economic instability, fast-paced technological advances, and globalization, modern businesses face new challenges requiring managers to make swift, yet crucial decisions to help their organizations adapt in a dynamic and unpredictable environment. Examples of the most significant problems include widespread economic crises, intense competition, and information technology proficiency (Daft, 2010; Coulson-Thomas, 2005). Although confrontation of the aforementioned issues is of paramount importance, the most critical obstacle encountered by today’s managers, is their ability to effectively make decisions that allow the organizations they represent to adapt quickly to change. Without a fast-response to change, companies risk several compelling reasons to “adapt or die,” including a loss of market share to both foreign and domestic competitors; organizational atrophy, occurring as a result of stagnant lines of vertical communication mired in layers of bureaucracy; and missed global opportunities in larger, emerging free markets
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