Ad Just Say To Me Analysis

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What did that ad just say to me? Ah, the wonderful world of advertising. We've all seen the occasional ad here and there. Some of them are simple and their message is plain. Some however, are borderline scandalous or shocking to say the least. From Calvin Klein models modeling jeans lustfully among one another to fashion models literally giving you the finger, the world of advertising pretty much knows no boundaries. This brings a particular ad to mind. Seen in Vogue magazine, popular fashion web sites, and even Miznahs blog at blogspot.com (where I found the Ad); is an image that is considerably too honest to say the least. The image portrays a fashion model wearing a mink looking coat. The model appears as if she is walking past and…show more content…
One things for sure, it isn't PETA members, or people who can only dream to afford an actual mink coat one day. It's people wealthy enough to buy not only one mink coat, but maybe two or three. For those who have heard the phrase, "To rich to care", those are the kinds that are loving this ad. We could be optimistic and assume that this is not what the image is about and maybe the model is sought to be simply ignorant but it's way too obvious. For the simple fact that the sign, "Fur is Dead" is written in plain bold text, the man holding it is plain, and the background overall behind the model is plain. Everything on the model stands out, from her make up to her coat, not to mention her body language with her finger and the disgusted look on her face. Not only that but this image has appeared in vogue, a high fashion magazine, and Miznah, the blogger and user of this photo wrote her blog arguing the benefits of animal fur. Its fair to say that this ad was made to make those who are in support of wearing fur clothing feel good about themselves. "So what my coat was made from a slaughtered animal. It's fur is elegant and fabulous.". This is the attitude that is supposed to be taken upon the image when in reality, it is a slap in the…show more content…
Another slap to advocates trying to stop the commodification of animals, this ad encourages people to desensitize themselves to the necessities of natural life around us and focus only on our status or what looks good. In relation to John Beardsley's article, "Kiss Nature Goodbye" this ad doesn't fall to far from his argument. Beardsley's question of how commercial context affects our conceptions of nature, its value and meaning, could have been answered by this image. The mink coat is made to look important only for consumer reasons and not the fact that it was shed from a living thing. For some reason, the fact that an animal died for the making of this coat doesn't seem important. Which is the meaning behind the model and her attitude of the sign in front of her, it's unimportant to her, meaningless. So the next time you run across an ad and you don't agree with or understand, just flip it off. After all, the connotation of the ad is unimportant

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