Acer Inc Case Study

439 Words2 Pages
Case 1-3: Acer Inc. Question 1. How does the “Global markets/local markets” paradox figure into Stan Shih’s strategy for China? Acer was able to become Taiwan’s number one exporter by manufacturing and marketing computers under its own brand name. Acer produced equipment for well-known companies such as IBM, Dell, and Hitachi. Shih made Acer into one of Taiwan’s most successful companies. However, the company failed to have success in breaking into global markets like America and Europe. It’s caused by inexperience of marketing in those countries. Then, Acer’s marketing and distribution was refocused on China’s fast growing market. Stan Shih’s tried to establish a solid market base in China so Acer can expand its’ company to the rest of the world. Shih’s knows that Acer needs to develop strong image in China because it has a poor image for the product there. Moreover, the government needs to support the local brand so the Company can improve their image in China. Although there is another concern which it has a competitor name Lenovo, a local brand name, Shih has already realized about China’s culture and what the people need. He is also confidence about their brand because Acer is more globalize and more technology than its competitor. Question 2. Acer is now the world’s second-largest PC companies, behind Hewlett-Packard. How can it sustain its growth? Globally, Acer ranks No. 2 for total PCs and notebooks. A profitable and sustainable Channel Business Model is instrumental to the company's continuing growth. Acer struggles to design environmentally friendly products and establish a green supply chain through collaboration with suppliers. Over 30 years of making history in the fast-paced IT industry, Acer’s far-reaching strategy of focusing on R&D and marketing development has laid the foundations and created a company ready to embrace the challenges of
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