A Case Study on Performance Goal Setting

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A Case Study on Performance Goal Setting It is January. You are the regional manager of a chain of stores selling computer equipment and accessories, mainly based on out-of-town retail parks. Following promotion, a new manager has just been appointed to the Preston store which employs 20 staff. The store is currently experiencing a number of challenges which you wish the new manager to address. Among the store’s problems are the following:  A growing absence problem among the store’s staff.  Deterioration in staff morale, largely due to the unpopularity of the previous manager who left suddenly about a month ago.  Sales have been falling since a rival opened up a store on the same site. It is well known that the rival chain’s products are not only cheaper, but much more unreliable.  The lease on the current property expires in July. The company has an option on a store of similar size on the far side of town. The rent on the alternative store would be cheaper, but it is unlikely that all the current employees would be prepared to transfer to the new store. You need to get your manager to investigate this issue.  The newly-appointed manager, although highly competent as a team manager has admitted that financial management is not his strong point.  The company has a formal appraisal process for all staff, but the previous manager is known to have neglected this area. As regional manager you wish to address this issue.  Although many of the in-store employees have long service, there is still a problem in retaining newly-appointed staff. Labour turnover currently stands at 15% although the norm for the retail sector is 10%.  The company operates an annual employee opinion survey. In the last survey, employees in the Preston store collectively raised concerns over lack of training. You have allocated £10,000 for employee development for the

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