7 C's of Communication

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Business Communication The seven C’s of Effective Communication Communication principles providing guidelines for choice of content and style of presentation adapted to the purpose and receiver of your message The 7 C’s of Effective Communication are: 1. Completeness ‫تکمیل شده‬ 5. Clarity ‫فصاحت‬ 2. Conciseness ‫فشردگی‬ 6. Courtesy ‫نزاکت‬ 3. Consideration ‫دقت‬ 7. Correctness ‫درستی‬ 4. Concreteness ‫وضاحت‬ 1-Completeness: Completeness offers numerous benefits: 1. Bring the desired results without the expense of additional messages 2. They can do a better job of building goodwill (‫)حسن نیت، خوش قلبی، حسن تفاهم‬ 3. Can help avert costly lawsuits that may result if important information is missing. For achieving completeness: 1. Provide all necessary information (Who? What? When? Where? Why? How?). 2. Answer all questions asked, look for questions, locate them and then answer precisely. In an organization we have two types of questions: 1. Stated : 2. Implied: 3. Give something extra, when desirable1. 2-Conciseness: What you have to say in the fewest possible words without sacrificing the other C qualities. A concise message is complete without being wordy. 1. Eliminate Wordy Expressions  Omit information obvious to the receiver, if you Advantages: fell it is important to remind the audience of To save the time of both sender and receiver known (familiar) information, subordinate the  At this time – Now known information. 3. Avoid unnecessary repetition  Due to the fact that – because  Use shorter name after you have mentioned  Have need for – need the long one once 2. Include only Relevant material  Use pronouns or initials rather than repeat the  Stick to the purpose of the message long names  Delete irrelevant words and confused/rambling  Cut out all needless repetition of phrases and sentences sentences. 4. Omit unnecessary Expression: Wordy-

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