12 Marker Question Into Conformity

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Conformity is a result of social influence where people adopt the behaviours, attitudes and values of a group, many people feel they are independent, however they are nerveless go along with what the group they hang around with do,(the social norms). Social norms are how we are expected to act, for example say please and thank you. Kelman said that there were three types of conformity; these were compliance, where you publicly conform to the behaviour or views of other, but then privately agree to what you believe, such as if you agree in smoking, you could publicly agree but then privately disagree. Identification is where you take on other views and behaviours of a group both publicly and privately because you want to be part of the group. However these views are not always long term and if the person left the group their behaviour and views might go back to how they were before and internalization, this is where the person values and behaviours have changed for long term, for example religion. The reason why people conform is believed to be due to two types of social influences, these are Normative and Informational. Normative is the desire to be liked and informational is the desire to be right. A man called Asch did a study into conformity; he wanted to find out whether participants would conform when in a situation where the answers may not be correct. Asch did the study on 50 genuine male participants, by using male participants we can’t generalise for women, we also can’t generalise it due to the size of the sample. Each study consisted of seven participants; these participants were to look at cards, on theses cards there where vertical lines of all different length. On one card there was a test line, participants where to call out with of the lines matched the test line, the correct answer was always obvious. However 6 out of the 7 participants were

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