Women's Magazines 1940-1960 Summary

771 Words4 Pages
During and after World War II, women's magazine served as an advice quide, fashion manual, marriage counselor, catalog and more. This collection of magazines and journals entries provide a resource for understanding how the popular press comprehended and attempted to influence women's behavior, goals and values in the postwar era. History shows that women have been categorized only as housekeepers and nurturers, a fact that continues to torment those women who strive for political and business careers today. The conspicuous images from World War II women's magazines reveal the cultural inclination to focus on women's intrinsic duties of family and home, with a emphasis on fashion and beauty, even during a time of shortage, rationing, and…show more content…
As women grew from their roles as housewives and mothers, into the more formidable combinations of mothers, housewives and career women, the strive to find recognition and substantiate as intellectual equals with men was daunting. This look back at the way women were represented through various marketing techniques doesn't give an completely precise accounting of the abilities or restrictions of women in that era, but it goes a long way towards showing what advertisers (mainly men at the time) thought about women's lives and…show more content…
Their were people who told you to be pretty, but strong. Then there was the ideal women who was a perfect entertainer and always dressed properly. The magazines were also littered with what would today be thought of as offensive advertisements for items like vacuums and panty hose. The magazines predominately advised domestic goods and were a way of persecuting women with out them being aware of it. Most magazines were ran and edited by men who decided what should be written and the advertisements used. The biggest issue they got into was that of war, and whether or not Americans should become associated with it. But this issue was quickly put aside when more significant things like how to wear your uniform or make your husband more successful came along. In an article from Ladies Home Journal titles "Women and War", the author courageously says "I believe that the whole question of war and peace is a women's question, and we can decide it as we will. If the thirty-seven million women of the United States should will not to go to war on a particular occasion, there should be no war." (Walker 31) this would have been very incentivizing for women, to assign that much power to them, if the author hadn't finished her sentence with " "since not all of us are given to thought." Many articles focus on how to be a great wife. One gave recommendations to women
Open Document