Their were people who told you to be pretty, but strong. Then there was the ideal women who was a perfect entertainer and always dressed properly. The magazines were also littered with what would today be thought of as offensive advertisements for items like vacuums and panty hose. The magazines predominately advised domestic goods and were a way of persecuting women with out them being aware of it. Most magazines were ran and edited by men who decided what should be written and the advertisements used.
Eladio Quinones Professor Tabor EN-103 2 December 2012 “Cover Girl + Olay” Parent Magazine pg 21 In the challenging industry of make-up; many companies hire advertisers that can use different techniques to persuade consumers to buy their product. Cover Girl and Olay have used a combination of techniques to capture their audiences. In this advertisement using Ellen DeGeneres they have used a combination of ethos, pathos and logos. In the ad Ellen is on the left side of the page with a white background and by her wearing black clothes makes her stand out. With a big smile and her hands holding her jacket makes her look cheerful.
What being a woman involves according to Heat Magazine (content and adverts): In Heat magazine it is clear to see what being a woman involves according to the magazine‘s content. There are many different ways this is projected; through articles on interests, looks, beauty specials, film and book reviews and through its choice of adverts. In terms of looks, Heat magazine has lots of articles on how famous women feel about their looks and this reflects on the attitudes that its readership has. Women are conscious of their looks and it is talked about regularly in this magazine. In terms of appearance, Heat magazine believes women should be healthy and slim with curves.
Judith Warner, a published author who writes for the New York Times, has written on many government and societal issues. She has also hosted her own show on XM satellite radio. Warner usually writes general interest pieces for adults. For this article, Warner’s primary audience is no different from the one for all of her other work, which allows Warner to write for her usual discourse community. While she is writing to a very broad primary audience, Warner’s article will have the largest impact on people who are interested in health and diets.
The movement was combined with many different movements that were taking place during the 1960’s. One was the Presidential Commission on the Status of Women which was created in the USA by the Kennedy administration. The movement, in 1963, documented discrimination against women in virtually every area of American life. Also in 1963, The Feminine Mystique, written by Betty Friedan, was published. The book had an immediate response from women and was extremely popular among American housewives.
After an extensive analyzation of both characters it is evident that Wonder Woman uses her femininity and sexuality to her advantage and this can be seen through Marston's DISC theory, which states her to be a liberating character. Thus, wonder woman can be understood as using her gender as a power tool, seen through her costume and nurturing attitude, differentiating her from Betty Boop. When reading Wonder woman one can see how even though being dominant, she still carries and conforms to the ideal feminine attributes. Marston’s DISC theory showcases Wonder Woman as a liberating character. Marston in the 1920’s developed his DISC theory while he taught at American University and Tufts University.
The article states that over the years, models become thinner and thinner which sends out a message to healthy young females that they think they need to look just like them and be at an unhealthy skinny like them too. The article was successful because the author did a good job explaining diseases that follow up with body image, how this is affecting young girl, and how advertisements on commercials and magazines play a role on why women are so self-conscious. “Do Thin Models Warp Girls’ Body Image” explains that models are changing the bodies of young girls. Models are portraying an image to young females about their body and weight. Advertisements that are shown on television and in magazines of tall, sickly skinny models gives girls the idea that it is okay to be very lean when, in reality, it is not.
Females between the ages of 16 and 26 make up approximately 24 million women as of today (Population clock). This “chick” age bracket represent the group of people that popular media outlets market to that often feature women with bodies that are unattainable for the average woman. These media outlets also focus on what women can do to acquire and please men. The self-esteem of these young girls are also eroding due to the various forms of marketing and advertising tactics they employ because sexy sells. The many celebrities like Miley Cyrus and magazines who all try to portray their idea of a woman, alter and distort their perception of womanhood.
The Media Influence On Dieting As technology advances and media choices increase, people are becoming more and more influenced by social ideals through these broadcast agencies. In today’s media, much attention has been given to the use of stereotyping for its influence on the importance of thinness and attractiveness, especially for young women. The fact that the media are constantly portraying thin women as desirable and successful (e.g. supermodels and actresses) has manipulated an immense number of people, especially women, into the “I must be thin” obsession. Ultimately, the media send out a cultural message that losing weight and being thin is a feminine thing to do these days.
Women are dehumanized through the media, which objectifies and degrade women, causing them to end up in abusive marriages, in prison, or in the streets. Most ads in today’s media portray women as objects that are desirable for men. For example in the article, Two ways a woman can get hurt: advertising and violence, the author Kilbourne explains that “boys already have the right to ogle, to view women’s bodies as property to be looked at, commented on, touched perhaps eventually hit and raped”(280). Even as this quote might be a little exaggerated, there is still a lot of truth in it. In the article there was a high school girl that explains “the boys call me slut bitch.