Burberry does a great job in using this need for attention in their ad. By not only using Rosie yet again to create a goddess of a woman who stands out but also at the bottom of the ad the words “The new fragrance for women” are written. These word draw in the woman consumer because what she has at home is out of date this new perfume will make her “hip”. Kallie a high schooler says that she would buy it just because it is advertised by Rosie. Burberry fills in the the need for attention by offering this product which will help you to
It shows the four different shades that the mascara is available in on the side to try to get the target audience attention. Cover Girl is known for their bold advertising using beautiful women with flawless faces. On this particular ad the advertiser choose Rihanna as a model because she is young beautiful and adds sex appeal plus she’s very popular in the music business right now. In this ad, Cover Girl claims that this product will lift up your eyes and give you 4 time’s brighter eyes. Exact Eyelight has a reflecting metallic and a hint of tint that turns out your blue, brown, hazel, and green eyes in the blink of an eye.
I also believe by using Ellen DeGeneres a knowingly open Lesbian that usually wears menswear as she is not wearing your usual dress that most Cover Girl wear. The advertiser is trying to reach the lesbian audience. Showing Ellen with both arms holding her jacket as the wind blows her scarf aside with a huge smile, expresses to the audience the confidence and emotions that she feels good about herself. By using Ellen a more realistic and average person than the normal Cover Girl; I believe they are using the window affect in this ad therefore the advertiser incorporates pathos. The advertiser used
NOW explains that their endorsements are intelligent, well-rounded authentic women, but Fazzone wants to know if they are really women who bask in the sex object role, and what are the shows NOW endorses are really about? Felicity was the third-most feminist show in NOW’s “Feminist Primetime Report,” yet the women would do anything for the crush she followed to college. For example, in the show, once a week, Felicity would revolve her life around the same guy. The other shows that were ranked high in NOW were heroines they stated as one’s who “broke out of the sex object role,” but Fazzone explains that instead these “heroines” are empowered only because they’ve decided that what really drives female power is sex. How authentic are these actresses that NOW endorses, Fazzone questions.
Regardless of the criticism she soon became a trend setter. She was a model for women in both dress and action, again just like Barbie. Some people disputed that "Gibson Girl" as a national standard for feminine beauty. They felt she would disturb social order but in fact most women welcomed the change (Gibson Girl, 2010). The caricature image became very popular representing American girls.
Smith states in her article, “Unlike the anorexic or boyish-looking models in most magazines, wearing clothes that fit them like sacks, the typical VS model reveals her curves in undergarments or clothes that typically mold to the body, a button or two discretely undone, a thumb perhaps tucked into her bikini bottom or jeans—as if to ask, “Wouldn’t you like to take this off?” The second and third assumption goes hand in hand which is a women’s self worth and how a man sees that woman. VS makes their marketing ads appeal to women by saying to women that if they don’t look like that then they aren’t sexy. Women feel
But the REVLON advertisement clearly conveys why their make- up collection is best. In this ad the diction used appeals to more females. The advertiser used celebrity endorsement to persuade one to purchase their product. Susan Sarandon is a well-known actress. The close up on Susan Sarandon’s face is used to show how beautiful she is because she uses REVLON.
Jill Stark’s opinion article, appearing in The Age 19th Jan 2008, outlines in a concerned and direct fashion, that most stereotypes seen in glossy magazines have a negative and dangerous impact. She contends that there is a growing trend for woman to produce magazines, promoting healthy and realistic figures, empowering the female. The headline ‘Sick of impossible princesses, real girls fight back’, indicates to readers how fed up the author is with these unrealistic stereotypes. Stark informs the reader that the traditional content of glossy magazines, with “extreme dieting tips and air-brushed waifs in micro bikinis”, is being questioned by ‘real girls’ who are “fed up with images of emaciated models and a celebrity culture pushing them to be thin, sexy and silent.”. Confronted with these images, the reader is encouraged to sympathise with the author’s contention.
She seems to show her support by discussing the pleasure the female population have gotten from the ads. After so many years of females being objectified, the cultural change excites Bordo and results in her exaggeration of the pleasure she gets in the male model ads. For example, when describing the Gucci ad, she overemphasizes her description of the model by saying “his bottom, that is--gorgeously, completely naked” (137). However, she treats the description as a corny romantic visual. The very beginning of her essay seems to be geared toward a male
Men’s magazines write articles on how to seduce a girl into sleeping with them. Haven’t we as a society moved past the sexist ideals of the past? Judging from the way media portrays women, it seems as if things are only getting worse! (Next slide) One of the most common ways television depicts teenage girls as ditzy, body obsessed, ‘pretty’ princesses with a credit card. The girl’s interests are usually limited to make-up, hair, boys and shopping.