The company is still expanding even in this poor market and acquiring new stores and companies. Do you think John Mackey has a good strategic vision for Whole Foods? Why or why not? What do you like/dislike about the company’s mission/vision “Whole Foods, Whole People, Whole Planet” that is set forth in case Exhibit 1? Do the mission/vision and the core values underlying it (case Exhibit really matter at this company or are they just nice words and cosmetic window dressing?
Tesco’s overall goal could be summarised as a desire to be as successful in the non-food market as they are in the food market, and this is achieved by creating such good value for customers that their repeat business and loyalty is guaranteed. Tesco use a combination of cost leadership and differentiation to breed this loyalty amongst their customers. There is always price rivalry between the leading supermarket chains with each trying to offer the lowest prices on the most popular goods in order to win business. However it would appear that Tesco are able to retain business even though their prices on many other products remain relatively high, and this is because they reward their customers through their clubcard promotion. Customers earn points for £’s spent and these points can be redeemed against food, fuel and even days out; and this is what sets Tesco apart from the other stores.
I feel the fundamental rule to establish and advance in a self-owned/motivated business is to have passion, desire, belief, and knowledge of the business. The outcome of Kathy’s business is her natural vision, creativity, and unique innovation of gourmet fine food and products, which she wanted to serve people, as well provide all the gourmet food needs at one-stop shop rather than having the customers to trip at several stores for culinary needs. This shows her moral responsibility to serve people under one roof. Her approach is close with my thinking of guiding by desire in accord with standards of right and
According to Pearce and Robinson (2011) by thoroughly developing and exploiting its expertise in a narrowly defined competitive arena, the company achieves superiority over competitors that try to master a greater number of product and market combinations. As stated in their Declaration of Interdependence: “Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We continually experiment and innovate in order to raise our retail standards”(Whole Foods Market, 2012). Through identified niche markets, WFM can leverage some of their customary strong points by recognizing innovated uses for current goods using market penetration.
Therefore, its impact on communities is significant and these companies comprising the fast food industry should demonstrate Corporate Responsibility, Governance, Citizenship and Sustainability. The concept behind these ethical practices is the welfare of society; if a company helps society through their business as a main goal, then they will reap success. The focus should consider each stakeholder the company impacts: the employees, management, customers and the community. Ethics within the fast food industry have not always been a priority. It has been and continues in some sectors to be very much about mass production and maximizing profits turned.
2. Do you think John Mackey has a good strategic vision for Whole Foods? Why or why not? What do you like/dislike about the company’s motto “Whole Foods, Whole People, Whole Planet?” Do the motto and the principles underlying it (Exhibit 1) really matter at this company or are they just nice words and cosmetic window dressing? Explain.
Tesco’s stakeholders include customers, neighbours, trade unions, employees, shareholders and suppliers. The customers at Tesco are typically families, old people, students, teenagers and adults. However Tesco is global therefore there are many types of customers who all share the same needs of essential daily food products, technology, clothing, insurances etc all at a reasonable price. They also want tesco to offer a good service in which Tesco meets the needs of customers by ensuring they are the most highly valued business by these customers offering highest quality products, insurances, phone networks and petrol stations. They also conduct comparable checks with other main supermarkets to make sure they have the lowest prices for the highest quality.Tesco also offer customer question time in which customers can express their views in order for Tesco to then act upon certain concerns and suggestions.
Whole Foods Market’s mission statement is: “Whole Foods, Whole People, and Whole Planet”. The “Whole Foods” portion of the mission statement is defined by the company looking locally and globally to find the best organic food with the least amount of additives to put on the shelves for their customers. The “Whole People” portion is what they do for their employees. They recruit the best people and empower them to make decisions in operational situation. By doing this I believe the employees take ownership in the company because they believe their voice is heard.
To develop a IMC plan, the company must insure that all marketing initiatives align with the company’s mission statement. When selling gourmet foods, it is more important to have the highest quality foods and customer service than it is to have low prices. Kudler must stay focused on this aspect at all times when developing new tactic and strategies as not to succumb to the pressures of the discount shopper. For example, Our family use to own unique high end shoe stores in Southern California. They were run by two different family members with two very distinct management styles.
S.W.O.T Analysis This analysis of Sandwich Blitz, Inc. is being done to analyze the Strengths, Weaknesses, Opportunities and Threats in order to aid in the decision pursue a large-scale expansion of their brand. This analysis is being presented to Dalman Smith, President and Chief Executive Officer and Lei Lee, Vice President and Chief Financial Officer. To help understand Sandwich Blitzes strengths, we looked into internal processes like the products being sold, location strategy and senior leadership’s commitment to quality and customer service. Sandwich Blitz specializes in organically grown food ingredients and health conscious beverages. With the growing conscience on healthy eating this is a positive strength for the operation in this area.