Mrs. Kudler recognizes the importance of word of mouth promotion, which re-enforces the idea of in store gatherings and cooking classes. Over time, the organization will increase profitability if these events are positive and properly promoted. This is best done when attempting to increase the customer’s value chain. Catering and the Local Growers Both the catering service and direct buying from local growers will potentially increase profit for Kudler Fine Foods. Making good use of real estate (using the in store kitchen for catering cooking) and improving efficiency/lowering cost (agile inventory system) gives the organization a competitive advantage in the gourmet food industry.
Kudler Fine Foods Marketing MKT/421 November 5, 2012 Kudler Fine Foods Marketing Kudler Fine Foods, an upscale specialty food store, has a clear, concise marketing vision for the upcoming year. The marketing overview found on the company’s intranet site states: Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers (Kerin, Hartley, & Rudelius, 2011). To achieve these objectives marketing research and strategic planning is needed. According to the text, Marketing, marketing research is defined as the process of defining a marketing
We empower them to make their own decisions, creating a respectful workplace where people are treated fairly and are highly motivated to succeed. Whole Planet - We recognize the connection between our lives, our communities and the environment." Mission and Vision 3 ANALYSIS Both Trader Joe’s (TJ) and Whole Foods Market (WFM) make it a point to mention that their priority is high-quality food products, but there is a subtle difference to each store’s offerings. TJ specifically
SAIGON TECHNOLOGY UNIVERSITY INTERNATIONAL TRAINING PROGRAM CENTER TROY UNIVERSITY STRATEGIC MANAGEMENT MGT-4476 ASSIGNMENT 1 Case 14: McDonald’s:From Big Mac toP’titPlaisir Instructor: Dr. Jana K The Group: Nguyen Huy Thanh (23) HCMC,Jan,2013 2. What is the mission for McDonald’s? Analyze the quality of the mission statement; based on your analysis, rate the quality of the mission on a scale of 1 – 10 (1 = poor; 10 = excellent). a.The mission for McDonald’s: To be customers’ favorite place and way to eat and to improve operations to provide the most delicious fast food that meets customers’ satisfaction b. Analyze the quality of the mission statement * McDonald’s corporate mission statement is as follows: “Establish Starbucks as the premier purveyor of the fast food in the world, while maintaining our uncompromising principles as we grow. The following guiding principles will help us measure the appropriateness of our decisions: - Provide a great work environment and treat each other with respect and dignity.
Kudler Fine Foods Market Analysis Kudler Fine Foods is a gourmet food grocery mart that prides itself on serving the customer with the finest organic foods available from around the world. Business owner Kathy Kudler realized there was a demand for a gourmet food market in her hometown of La Jolla, California. She believed that there was a market for quality foods, and that people would be willing to shop at a store with a concentration of rare quality foods. The company slogan is shopping the world for the finest food. This slogan emphasizes the company mission to truly serve what they believe is the best items from around the world, no matter the location.
As for their food supply, they have made a point to become aware of where all of the sources of their products so that they can be sure they are providing the best of quality foods. I will discuss different strengths about Chipotle Mexican Grill as well as weaknesses they made need to improve on. While being an avid customer at Chipotle myself I can vouch that you can be sure to have a very pleasurable experience when dining with them. Within the research that I have done I have only come up with more reason to continue to be a customer at Chipotle. One of the main strengths that I feel they hold is the relationship that the company holds with the suppliers.
Strategic Choice and Evaluation Jamba Juice Strategic Choice After doing an internal and external environmental analysis for Jamba Juice, a strategic choice and evaluation was needed. Jamba Juice is viewed to be one of the leading restaurant-retailer of better-for-you juices, beverages and snack food. The menu consists of fresh squeezed juices, fruit smoothies, a variety of hot teas, and baked snacks. Jamba Juices success is because the company closely follows the mission statement of “establishing Jamba Juice as the world's leading source of healthy energy in the form of freshly blended beverages with an uncompromising commitment to making a difference through our values” (Jamba). The mission of Jamba Juice is to also provide the highest quality of customer service while keeping their cost at a minimal.
Dining establishments identify the use of fair-trade products on their menu however; businesses depend on customer recommendations and word of mouth reputations. Local restaurants and cafes are successfully embracing the inclusion of ethical products
The law proposed by France in making the fast-food companies to either advertise with healthy food messages or be taxed by 1.5% on their ad budget was a bold but a very reasonable move. This can eventually make the food companies be more aware and cautious on their products that could lead a way in creating more sensible contents not only in advertising but also in their product developments. A more sensible and vigilant McDonald’s was a result of this proposition. As it turned out, McDonald’s developed and created healthier food choices for their
1.1 Jeremy´s personality and poor health Since the company is revolving around Jeremy and the main asset is Jeremy’s declining health could jeopardize the entire company. If Cover Concepts realizes that Jeremy has declining health, they could just stall the offer and wait for Jeremy to quit himself. If banks find out he has faltering health, they could decline loans, which would ruin the possibilities to expand the business and compete with Cover Concepts. The alternative to joint venture is disregarded since we do not think Jeremy’s personality will align with a new company culture as he is very driven and need to has some sort of control over the situation. 1.2 Financial structure of the company Cover-It has basically no tangible assets in the company.