Which Route To Persuasion Is More Likely To Produce Lasting Change?

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Persuasion can be defined as A)a process aimed at changing a person's attitudes, behaviors, and beliefs. B)a change in behavior or belief as a result of real or imagined group pressure. C)a process aimed at decreasing influence. D) a change in behavior or belief as a result of a direct order from someon Feedback: Correct. 2 CORRECT Persuasion research has shown that, due to similarity, a person will be more persuaded by A) someone who is like them. B) someone who is dissimilar to them. C) someone who is taller than they are. D) someone who is shorter than they are. Feedback: Correct. 3 CORRECT When people are presented with information and they are naturally analytical or the information is highly involving, they are likely to be persuaded via the ________________ route to persuasion. When people are not engaged with the information, or they tend to make snap judgments, they…show more content…
4 CORRECT Which route to persuasion is more likely to produce lasting change? A) The elaborative route to persuasion. B) The peripheral route to persuasion. C) The implicit route to persuasion. D) The central route to persuasion. Feedback: Correct. 5 CORRECT Regarding one of the elements of persuasion, credibility pertains to A) the financial status of the message communicator. B) whether or not the message communicator is viewed as being an expert and someone who can be trusted. C) who will hear the message. D) how the message is communicated. Feedback: Correct. 6 CORRECT Which of the following is not one of the four elements of persuasion, originally described by Karl Hovland, and used today in persuasion research? A) the sender of the communication. B) the recipient of the communication. C) the content of the communication. D) the location of the communication. Feedback: Correct. 7

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