Viagra Swot Analysis

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4. Situation Analysis SWOT and Core Competencies Strengths Viagra currently holds a patent on their particular formula, which prevents any company from being able to create a generic brand and obtain a good portion of our market share until 2019. Viagra has also obtained an extremely effective marketing strategy with catchy commercials that transmit excellent transmission and stopping power that has been a huge reason for our brand success. This is a medication that is easily accessible, as long as you have a prescription you are able to purchase it straight off of the company website, eliminating hassle and providing customers with a sense of privacy. Weaknesses Viagra is an oral medication that people use to cure erectile dysfunction, as are its main competitors Cialis and Levitra. It’s main weakness is that there is little differentiation between these three brands, they all produce the same outcome in the same way and that can really affect how much people are willing to pay for the brand name if its competitors are offering it cheaper. Although Viagra is currently in the process of trying to make their product an over the counter drug, for the time being it currently requires a prescription. We feel that this is a large weakness for Viagra because erectile dysfunction is such an emotional topic, talking to a doctor may defer a large portion of men away from getting help purely because they don’t want to have to talk about it. As men age and their metabolism slows, their health starts to deteriorate which in turn weakens their heart causing problems with erectile dysfunction. There is medication to solve all sorts of health problems these days and as people age the number of medications they take increase exponentially as people try to feel as they did in their younger years. Viagra is a prescription with limitations for people taking other medications,

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