The smartphone companies, Apple and Samsung (Android), have gain too much smartphone market shared before Nokia can make a success of its strategy, which affect Nokia to enter the smartphone market if their smartphone’s function is similar to Apple and Samsung. Nokia was the world's largest sales of mobile phones from 1996 to 2010. However, in 2007, Apple’s iPhone and Google Android smartphones were enter the mobile phone market, which made Nokia 14 years world’s largest mobile phone sales came to the second in 2011, as the market shared with the others. Between 2010 and 2011, Nokia's worldwide Symbian smartphone sales dropped sharply from 38.1% to 15.2%, while Samsung smartphone sales increased significantly from 5% to 17.5%. Since February 2011, Nokia worked with Microsoft, to operate a Nokia smartphones will Microsoft's Windows Phone operating system, and finally, the first Nokia’s Windows phone, the Lumia 710 and 800, were launched in October 2011.
Offer highly innovative and reliable products possessing high quality standards. Sony’s main divisions Sony Electronics Sony ATV Music Publishing Sony Computer Entertainment Sony BMG Music Entertainment SONY Sony DADC Sony Picture Sony Ericsson Sony Shock • Profit margin has dropped from 10% in the 90’s to 1,5% • • today. Failing to take advantage of strategic windows Lost focus on central business: Electronics Question # 1 • Discuss the importance of product innovation to the future success of Sony, with regard to the changing marketing environment? Microenvironment Competitors • Increasing numbers of competitors • Microsoft, Apple, Samsung etc. • Facing high quality competitors offering lower prices Customers • • • • High expectations Lost brand loyalty Higher consumer awareness Homepage, target groups Macroenvironment Social and cultural Technological Economic • High tech-lifestyle • Technology as an identity • A global phenomena • Importance of R&D • Globalization • Upward tendency in spending Importance of product innovation • Focus on
The case study that I found was about the New York Blower Company (NYB), which is a leading manufacturer of industrial size fans and blowers for well over 100 years. It was faced with an expensive replacement of its current telephone system, so they hired Appia Partner STRYD Technologies. When they hired them NYB gave them three goals they would like to achieve: * Stop having to revamp or replace its phone system so often * Control the overall costs of monthly fees * Find a better way to communicate with mobile supervisors on the floor With these goals in mind STRYD suggested a hosted Voice-over-IP (VoIP) solution from Appia. However, NYB was very skeptical about switching to a VoIP, from monitoring it for nearly a decade and had always been unimpressed. By doing an impromptu demonstration STRYD was able to convince NYB to go for the implementation of the VoIP system.
The company knew that these customers’ usage was inconsistent and that they did not like the confusion current rates created. Customers wanted clear, flexible plans. They were unable to predict their own usage so they usually ended up paying more than they wanted to. Peak hour’s rates, extra minutes and one-time costs increased monthly bills unexpectedly. Pre paid plans were unusual because of prohibitive pricing (starting at 35 and as high as 75 cents) In 2001 mobile entertainment represented $10 billion and was projected to increase steadily over the next few years.
In 2002, Best Buy acquired Geek Squad, a 24-hour computer-support taskforce, as a service feature for their corporation. In 2009, after Circuit City closed its doors, Best Buy was the largest electronics retail store, both online and bricks and mortar in the eastern United States. As a leader in electronics and the boom in consumer demand for mobile devices, Best Buy opened its first Best Buy Mobile location in 2009. As Best Buy struggled to emerge in foreign markets, it closed several stores in the UK and China and sought investment in established brands in those markets instead. With the rapid growth of the company and high competition, Best Buy is constantly striving to stay a leader in the consumer electronics market.
About the size of a bar of soap, this device competed against the SkyTel two-way paging network developed by Motorola”. http://en.wikipedia.org/wiki/Research_In_Motion “In 2006 Research In Motion and Information Appliance Associates reached a licensing agreement whereby RIM would offer the complete version of PocketMac for BlackBerry to Macintosh users free of charge”. http://en.wikipedia.org/wiki/Research_In_Motion “In October 2008, RIM was named one of "Canada's Top 100 Employers" by Mediacorp Canada Inc., and was featured in Maclean's newsmagazine”. http://www1.rim.com/careers.html “On August 18, 2009, Fortune Magazine named RIM as the fastest growing company in the world with a growth of 84% in profits over three years despite the recession”. “On March 26, 2010, the company announced acquisition of BlackBerry applications developer Viigo, a Toronto-based company.
By spring 1978, DeLorean had yet to acquire enough funding for the project. DeLorean sought incentives and funding for the project from governments, to set up manufacturing facilities in areas that suffered from high unemployment. He made a deal with the Northern Ireland Industrial Development Board to set up manufacturing in Belfast, with the British government supplying $120 million dollars of the $200 million start-up costs. This was despite the fact that an assessment by consultants showed that the business only had a 1 in 10 chance of success. After the construction of the of the six building manufacturing plant, Production was to begin in 1979, but engineering delays and budget overruns meant assembly lines didn't start until early 1981.
iAbuse The new iPhone 5 from capitalist giant, Apple, debuted this past week with over one million of these commodities sold in the first day alone. The Apple iPhone 5 is a smart phone that is made mostly of aluminum, glass, and the rare earth metals: lanthanum, europium cerium (The Week, 1). What could cause the masses to buy this commodity in such high quantities? The answer lies in its use-value. The iPhone 5 has so many uses it is hard to list.
Case: Virgin Mobile USA 1 Synopsis Virgin Mobile USA, as a new entrant into the US wireless service market, aimed to acquire one million subscribers in a year. The company chose to focus on a niche market: consumers in their teens and twenties. The company also was wondering about its pricing strategy: -- Following the typical pricing structure in the industry, -- Or adopting a new pricing structure which gets rid of contracts, hidden fees, and bucket plans, and includes pre-paid plans? 2 1 What are the threats to industry profitability? 3 Industry Analysis Competitors: Crowded markets with six national service providers (AT&T, Cingular, Verizon, etc) -- no single provider can control more than 25% of the market (Exhibit 1).
Introduction Leitax is a large digital camera producer that earned revenues of $423 million in 2002. Leitax was as a subsidiary of Newplex an experienced producer of consumer electronics. With the large boom in the digital camera market, Newplex decided to start Leitax, a company solely devoted to producing and selling digital cameras in three geographical areas. On average Leitax produced a total of eight camera models available to upper end and mid level consumers. Brian McMillan and Kevin Fowler were charged the task of redeveloping Leitax’s consensus forecasting process as Leitax prior to this development were experiencing negative benchmarks.