A brief history and description about IPhone 4s and its provider: * IPhone 4s – The latest smart phone released by Apple, is an amazing phone with many unique features such as retina screen, impressive 8.0 MP camera or the promising digital phone assistant Siri. And so, in the first opening week, Apple had sole four million units and after a few months,
In 2007, 81 percent of the U.S. population owned a cell phone, a 20 percent increase compared to 2002.” In a current figures according to MSNBC Sullivan (2008), “The cell phone industry, ... has some 137 million paying customers in the United States…” The growth for phone ownership is off the charts and along with the enormous sales of the units, technology has kept pace. Cell phones of 2008 have gadgets integrated to make them more desirable and can be as powerful as a laptops with some accessories. Cell phones include a variety of useable devices ranging from cameras, GPS, text messaging, mp3 players and access to the internet. With all this built into a device that will fit into the palm, According to Compu-KISS (2008),
The popularity of internet music distribution has increased and in 2009 more than a quarter of all recorded music industry revenues worldwide are now coming from digital channels. [12] However, as The Economist reports, "paid digital downloads grew rapidly, but did not begin to make up for the loss of revenue from CDs. "[9] The 2008 British Music Rights survey[13] showed that 80% of people in Britain wanted a legal P2P service, however only half of the respondents thought that the music's creators should be paid. The survey was consistent with the results of earlier research conducted in the United States, upon which the Open Music Model was based. [14] According to Nielson Soundscan, by 2009 CDs accounted for 79 percent of album sales, with 20 percent coming from digital downloads, representing both a 10 percent drop and gain for both formats in 2
Apple and Foxconn improve their working conditions Apple is an American multinational companies, design and sales of consumer electronic products, computer software, and personal computers, Macintosh series computer in the company's best-known hardware products iPod, iPhone and iPad. Foxconn is a Taiwanese multinational electronics manufacturing company, headquartered in Tucheng, Taipei County, Taiwan. It is the world's largest manufacturer of electronic components, the largest exporter in Greater China. Foxconn has been involved in some controversy, mainly how to manage employees in China; it is the largest private employer in the world. Fair Labor Association in 2012, Apple hired to audit the working conditions at Foxconn.
By 2005, it controlled a mere 3% of the Chinese cookie market and the team even considered pulling Oreo out of the Chinese market altogether for the long-term losses. While Chinese market plays an important part in Kraft’s international business, in 2005, Kraft decided to research the Chinese market to understand why the Oreo cookie that was so successful in most countries had failed to resonate with the Chinese people. Research showed the Chinese people were not big cookie eaters. Chinese consumers liked the contrast of sweet and bitter but they thought it was a little bit too sweet and a little bit too bitter. Without the emotional attachment of American consumers who grew up with the cookie, the taste and shape could be quite alien.
The top cell phone in the world is the apple iphone. The iphone started out as a first generation touch screen phone that came out in the late parts of 2007. Since then there have been 3 new generations of iphones to hit the market and right now they are working on the 4th. Since the first iphone came out there have been new net workings or data plans to come out with them. It started out as a regular 2G phone, and now its move on to 3G, 3GS, and now 4G if your in the right locations.
[pic] An Attempt to understand the Case Study on Creativity at Apple Abstract Apple is known for their innovative products such as the Macintosh computer, ipod, ipads and the first legal, digital music store for downloading songs- iTunes. Apple Inc. is a multinational corporation which was previously known as the Apple Computer Inc. for its first 30 years of operations. But Throughout the past two decades, Apple is gradually losing market share in the Personal Computer market. Their market position has dropped from 1st to 9th position within 2 decades in largest Personal Computer (PC) firms. Their level of profitability has also significantly decreased from 20% to merely 0.4%.
According to Fortune 500, a list rating 500 best US companies, in 2012, Apple is at the seventeenth position in this list and is one of three most profitable companies (money.cnn.com). Nowadays, Apple has had nearly 15,000 employees in many countries all over the world. Since being established, Apple has always tried to “differentiate itself through elegantly simple design” (Christopher Meyer, 2012). This statement has been realized during the leadership of Steve Jobs and now new CEO of Apple, Tim Cook continues following this orientation. Consumers can easily see that the appearance of Apple products is quite simple and fit with many classes but their insides functions and characteristics are very fantastic.
Martin Cooper of Motorola made the first cell phone in 1973; they became available to the public in 1984. The DynaTac 8000X, the first cell phone, sold for $3,995 and weighed two pounds. In 1991 the Motorola MicroTac Lite was released for $1,000 (thinkquest.com). Since that time the price has come down dramatically but the dangers have grown exponentially. Cell phones also have many excellent advantages.
This paper will try to shed some light on the matter thru past and recent articles from analysts and insiders that has attempt to decipher Apple’s recipe for success. Apple is a computer and software manufacturer that also sells digital content as: books, music, operating systems and software applications (Apple.com, 2013, p. 1). The 2013 Fortune 500 global company list ranks Apple as #17 (Money.cnn.com, 2013). According to Badenhausen from Forbes (2013), Apple is the most valuable brand in the world, “Apple is the most valuable brand in the world for a third straight time at $104.3 billion, up 20% over last year. It is worth nearly twice as much as any other brand on the planet by our count.” (para.