‘Prospects’ are drawn into in to making a sale because of the transactional marketing techniques the business uses. One example of these for Tesco’s would be some of the offers they frequently offer, such as buy one get one free, or there would be some products that would have a price drop which would also attract buyers. The second step in the ladder of customer loyalty is ‘Customer’. This is a person who has been a customer to your business once, but they wouldn’t necessarily recommend your product or service. There is quite a bit of relationship marketing done at this point, and what the business would like to do next is make the ‘Customers’ into ‘Client’ ( next stage of the loyalty ladder) by offering loyalty cards etc.
Doggie Grooming Parlor customers are likely to use the internet search engine to locate the product they are wanting to meet there needs. Doggie Grooming Parlors will need to retain the services of a Search Engine Optimization (SEO) who will construct a list of key phrases, these will be rooted into the website contents once the website has been built. A consultant will assist with the development of the search ad, along with the online campaigns as previously discussed in (part 1). Facebook, Twitter accounts are established by the company as important components of the online business expansion strategy, both these accounts are free. The last thing the company will need to obtain is a domain name such as doggiegroomingpalor.com which will have to be registered and maintained.
Sears’s locations are not up to date with their store image and design. Consumers perception when walking into a Sears location makes them feel as if its about to close down or that the previous day was a “Black Friday Sale”. Sears should focus on designing an atmosphere their target market will enjoy shopping in and do further research to understand which intangibles affect their purchase decision and motivate their trips to the store. Social media and review websites are accessible by almost everyone and do impact a consumers purchase decision and where and what they decide to purchase. Focusing on social media websites to increase positive comments and reviews are beneficial to the company and will lead to an increase in revenues.
Task 1 : Criteria P1, M1, D1 Due Date: 14.10.13 Choose a business to research and base your tasks on. (Ensure that you select a business that can enable you to meet the criteria.) P1: Complete a table like the one below to show the types, sources and purposes of information used within the organisation. Try to include at least two examples of each type of information. Type of information Example Description Purpose Source Verbal Written On-screen Multimedia Web-based ● Where possible cross reference your example to evidence of this in your appendices, for example, a screenshot of web-based information or a copy of a letter.
Of course, I supplemented my facebook feed with additional, more personal information, but I couldn’t see the harm in letting Twitter updates show up there too. Well, I thought about it some more, and now I’m a convert. Let’s explore in some detail how Twitter and Facebook differ and why you just might want to take the time to post to each site separately. Tone 140 characters? Seriously?
As such educating consumers can direct more customers towards those businesses provided that retailers still have products the consumers want to begin with (Dickson, 2008). In this line of thinking, this is something that managers of second-hand stores should consider as a second-hand shop is a socially responsible business. While it is impossible due to the very nature of second-hand shops to have complete control of the offering, educating consumers about the benefits to second-hand shopping may appeal to those consumers who have personal values or ideologies related to not wasting resources, sustainability, the environment or helping others. The benefits that can be mentioned are things like how much resources are consumed when producing new clothing and then in comparison how much resources it takes for a consumer to buy a piece of already used clothing. An approach like this can appeal to those who are ethics and ecology motivated and perhaps even to those who want to distance themselves from the
Jones, Chellyn Professor: Ho Son Nayo Cis 301 Business Driven Management 3rd edition Chapter 4 and 5 Case Study 1. What reason would a bank have for not wanting to adopt an online-transfer delay policy? Operating in a 24x7 world means instant gratification for many people. Barclay’s online-transfer delay provides additional security, but losses real-time response, which many people expect when dealing with the Internet. A bank may choose not to implement an online-transfer delay if its customers view speed and efficiency a key factor.
They also wanted their sales personnel to have their customer in mind when making sales pitches so they avoided the commission based plan so they could avoid creating undue pressure on customers to purchase products with the highest commission. They even set up a toll-free number for customers as well as a dedicated email. Calls are said to be answered within 10 seconds. All policies are listed on their website as well. Finally, they released mobile applications to let their customers’ comparison shop when visiting brick and mortar jewelry
I believe that both Lean and Six Sigma will be useful for BBM in completing their Project of improving customer satisfaction index and reducing overall customer wait time. BBM can use the Lean approach by understanding their existing processes and looking for ways to eliminate waste. Waste should be viewed from the customer’s perspective and defined as any action in the current processes that the customer would not be willing to pay for. A key component in the Lean approach is to determine what matters to the customer. Some potential examples of waste in the BBM case are: (1) Using both sales associates and mobile phone specialists in the Customer Engagement Process, (2) Time associated with entering customer information into the system and time to validate and process entered information, (3) Cost associated with holding accessory inventory or lead-time associated with ordering accessories not available upon request.
Some customers don’t like change and they like to feel comfortable with their products and services, this is where product development is useful as they are used to their usual product or service but it has been improved or changed in some way, for example Starbucks changing their coffees and using different types of beans shows they are interested in keeping the customer and the customer feels important to the business. Santander do this by changing their services for example offering better interest rates on loans to customers that have banked with them for over a certain time period, this could persuade non existing customers to start banking with them as they see the benefits