Fancier coffee has become associated with higher society, and class and consumers want to buy something that will give them this satisfaction and the product that they enjoy. College students do not plan ahead of time so something they can grab on their way is a great product and providing more quality for only a smaller premium than other leading coffee shops will give them a satisfying choice they can get on their budget. Middle-class families tend to be on the move for extra-curricular activities, and this means meals and coffee on the go, meaning a need for healthy options for snacks
Success – * Finding innovative solutions - They sell the healthy breakfasts and also have different type of coffees and any more drinks * Meeting customer needs – they have loyalty card that customer can use it * Identifying new needs - They look for what customers want in their website. It’s what customers think about their products and improvements. * Continue to meet customer needs - They create new products, new
| ANALYSIS VIA PORTER’S FIVE FORCES MODEL The threat of new entrants in the online grocery business could lead to the company having to lower their prices and also, may have to lower their delivery fee just to compete with the newer companies that are trying to start out in the online business. They will also need to advance their technology within the company. The bargaining power of buyers allow for the customers that purchase loyalty from the company to pick and choose the products they need for the best price. This helps with the growth of the company; the company depends on customer loyalty to stay in business but this allows for the competitors to compete against one another. The bargaining power of suppliers hurts
A society we must respect those individual rights. As a manager at Kudler Fine Foods, I would expect that employees and customers are respected and recognized individually. My focus would not be on what may be most beneficial to society or the grocery industry in general, but on what is most beneficial to my internal and external customers. For example, some managers may believe that it is a waste of resources to offer free food samples. When looking at the bottom line, this practice takes an employee away from working the register or counter as well as increases the costs associated with providing goods for no profit.
However, in order to fully accomplish this task, they need to invest in a more proficient coffee maker in order to supply enough bags of coffee. Also, Father Prior will need to add another person to the duty of making coffee in order to keep up with the rising demand. 2. What is Father Prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s strategy produce?
The model addresses buyer power, supplier power, threat of substitutes, threat of new entrants, and rivalry among existing competitors. The Model shows that the Buyer Power in the coffee/sandwich shop industry is slightly high because although we’re not offering anything new or revolutionary and we don’t have a lot of competition to contend with, that is until Starbucks moves in. As mentioned in the Business Dilemma, one of the ways we would gain a competitive advantage and become more attractive, which will ultimately reduce buyer power, we would offer free samples, expand the menu, and employ a simple loyalty program using a credit card sized cardboard “café card” that we stamp every time a customer a particular item. Once a customer receives a certain number of stamps, they would be eligible for discounts on café items of their choice. This type of loyalty program wouldn’t call for a sophisticated or expensive IT infrastructure.
The fact that people had to repeatedly asked company Q to carry specific product line represents that the company is not in tune with their community and with the needs of their customers. Company Q should develop methods to research what goods are selling better in certain areas compared to what goods and merchandise is selling slower. If company Q can stay ahead of what the customer wants, the customer will feel as if the store is listening to them, knows them, and appreciates them for shopping with them . This problem can be easily remedied simply by conducting formal and informal surveys, placing suggestion box around the store, and simply asking their consumers what products they would like to purchase inside of their store. The sooner that company Q can anticipate and foresee what products are more in demand the sooner the company will be able to create a better profit margin, establish a good working relationship with the customer, and achieve a favorable public and consumer perception.
To grow, Starbucks increasingly appealed to grab and go customers for whom service meant speed of order delivery rather than recognition by and conversation with a barista. Starbucks introduced new store formats like Express to try to cater to this second segment without undermining the first. Starbucks introduced many new products to broaden its appeal. These new products undercut the integrity of the Starbucks
They used quality ingredients and mixed the product by hand and went by the rule of thumb that if they were not completely satisfied with the product they would not sell it to their customers. This company is having problems based on the fact that they want to increase sales but are having trouble determining how to better market their product. They do not have any official employees. Terri makes the brownies and John makes the deliveries. If they needed extra help they would call upon family or friends.
2. The challenge that I think will be more difficult for Walmart to overcome will be diversifying its top-management ranks within the company. I believe it will be more difficult because now that it has gotten out in the news that they aren’t as equal in their employment opportunities as they say less minorities and women will want to apply and try to get hired there because they themselves don’t want to be discriminated against. If less people apply there will be less to train and make their way up the ranks to top-management. The opposite might also happen and Walmart could get more diverse in their top-management but then the white men would start to claim that reverse discrimination is starting to happen.